Paul is the product training manager of a large consumer electronics company. Recently, his company launched a new washing machine into the market. Paul was put in-charge of training his firm’s sales reps on the product. He weighed various options and chose mobile learning to deliver the training.
Learning through mobile devices meets the demands of an increasingly global, mobile, and tech-savvy workforce. Mobile learning is well on its way to becoming the future of workplace learning.
With increasing evidence to support the statement that we remember only a negligible percentage of what we learn (studies suggest we remember only 3% of what we have learned after 30 days), performance support assumes a crucial role in employee training and development.
What would you do without your mobile phone? Look at the facts; apart from the primary purpose of communication, we use our mobile devices for reading, managing our schedules, entertainment, and online socializing. Can mobile learning be far behind?
It is a well-known fact that products are the lifeline of companies, and sales reps need to be equipped with good knowledge of products. Salespeople, who are trained well on products, can communicate their value proposition effectively, and needless to say, close deals better.
Rekha completed her bachelor’s degree in mechanical engineering, two years ago. She secured first division, with a CGPA of 6.7. Yet, despite her best efforts, she has not succeeded in finding a job. Rekha is in despair.
Sales force in the healthcare sector – whether pharma sales representatives or medical equipment sales professionals – run around doctors, multispecialty hospitals, and other medical agencies. They need to multitask – be aware of relevant regulatory laws, have extensive knowledge of their drugs and equipment, be knowledgeable of competing products, and be able to answer doctors’ queries effectively.
Are e-learning and mobile learning different? Yes, they are different. Aspects such as the purpose, accessibility, and learning duration of e-learning and m-learning courses differ and when such differences exist between the two delivery methods, the approach for their design and development should also differ. Designers generally look at m-learning through the eyes of e-learning, but designing courses for mobiles requires a totally different approach.
Mobile learning is a new format that has many takers for its ease of use and portability options. In simple terms, device portability and connectivity to information sources are the basis of m-learning. This feature of mobile learning has caught the eye of many organizations to train their employees, but how do organizations benefit from this training method?
With the growing ubiquity of mobile phones, using them to deliver e-learning courses is but a natural progression. The mobile device is a powerful tool to impart training and improve employee performance. Its features can be used to meet various training needs as mentioned in the blog, Making The Best Use Of The Mobile Device To Drive Performance. Responsive design makes it possible for mobile learning to create the desired impact and deliver an optimum learning experience.