It is a well-known fact that products are the lifeline of companies, and sales reps need to be equipped with good knowledge of products. Salespeople, who are trained well on products, can communicate their value proposition effectively, and needless to say, close deals better.
Rekha completed her bachelor’s degree in mechanical engineering, two years ago. She secured first division, with a CGPA of 6.7. Yet, despite her best efforts, she has not succeeded in finding a job. Rekha is in despair.
Sales force in the healthcare sector – whether pharma sales representatives or medical equipment sales professionals – run around doctors, multispecialty hospitals, and other medical agencies. They need to multitask – be aware of relevant regulatory laws, have extensive knowledge of their drugs and equipment, be knowledgeable of competing products, and be able to answer doctors’ queries effectively.
Are e-learning and mobile learning different? Yes, they are different. Aspects such as the purpose, accessibility, and learning duration of e-learning and m-learning courses differ and when such differences exist between the two delivery methods, the approach for their design and development should also differ. Designers generally look at m-learning through the eyes of e-learning, but designing courses for mobiles requires a totally different approach.
Mobile learning is a new format that has many takers for its ease of use and portability options. In simple terms, device portability and connectivity to information sources are the basis of m-learning. This feature of mobile learning has caught the eye of many organizations to train their employees, but how do organizations benefit from this training method?
With the growing ubiquity of mobile phones, using them to deliver e-learning courses is but a natural progression. The mobile device is a powerful tool to impart training and improve employee performance. Its features can be used to meet various training needs as mentioned in the blog, Making The Best Use Of The Mobile Device To Drive Performance. Responsive design makes it possible for mobile learning to create the desired impact and deliver an optimum learning experience.
We live in a multi-device world. A study by Google revealed 98% of Internet users switch between devices with varying screen sizes in a single day. The phenomenal growth in the use of multiple devices to access the Internet is compelling organizations to make their online content responsive i.e., adapt to screens of various sizes, and e-learning courses are no exception.
Mobile devices have become an integral part of our daily lives – this is nothing new. Organizations today have recognized how comfortable people are with mobiles and are planning to shift training material to mobile devices because they want learners to access learning material anytime, anywhere. There is no denying it’s a huge benefit for learners, but employee benefit is not the only thing to be considered for such initiatives. The question here is, do organizations benefit from this training method?
Assessments play a vital role in e-learning courses. They help the learner understand the level of knowledge gained from an e-learning course. They also help the trainer evaluate whether the learning objectives of course have been met or not.
The corporate training world is chanting the mobile learning mantra. The demand for mobile-compatible technology-enabled learning solutions is growing by leaps and bounds. Markets and Markets estimates that the global mobile learning market will grow from $7.98 billion in 2015 to $37.60 billion by 2020, registering a massive Compound Annual Growth Rate (CAGR) of 36.3%.