E-learning: The Solution for Quick Market Growth

E-learning: The Solution for Quick Market Growth

For fast-paced industries in today’s world, it has become crucial to adapt to the new opportunities that emerge in the marketplace. From onboarding training to business process training, e-learning offers immense solutions to a company planning to enhance its employee performance. E-learning can be tailored to the needs of employees according to their varying demands. With e-Learning, an organization can build skills of employees, thus using their fullest potential. In this blog, we will highlight a few benefits e-learning brings to a company, with interesting case studies.

How Companies Benefit from E-learning?

Companies train their employees using several innovative methods in e-learning. When traditional instructor-led methods fail to provide cost- and time-effective learning solutions, e-learning provides a one-time investment benefit.

By catering to learner demands and company branding, e-learning offers customized learning solutions. A few areas where e-learning solutions are effective include:

  • Process Training
  • Compliance Training
  • Product Training
  • Software Training
  • New Hire Onboarding Training
  • Sales and Service Training

In this blog, we shall focus on process training and compliance training, with the success stories of two companies that adapted e-learning to reap the enormous benefits it offers.

1. Process Training

The first case study is of a rapidly expanding food service retailer looking for interactive and interesting online courses to assist their employees in working on a newly launched till system. Process training was the right choice to train its large workforce, irrespective of location. These courses use animations and graphics to allow learners comprehend and understand how the new system works. Process training made the company’s requirements possible by explaining each stage involved in the new system and translating the course for its global workforce.

Success Story

The company is one of the world’s leading foodservice retailers with more than 70 million customers in 100 countries. The company planned to launch a new till system in 1300 restaurants. They approached us with a desire to develop an e-learning course by which their staff could learn the new system, through a trial and error method, without inconveniencing customers.

The best solution was a training game that is engaging and purposeful as the learners belong to a younger generation. Game-based learning is an excellent choice for engaging learners and making them involved in the learning process. The game was developed with lifelines, bonuses, and panel elements that enhanced the gamification feel. A simulation of the new till system was also created, which tested the employee’s skill in taking orders and delivering the best customer experience.

The game contained features such as bonuses for completing the order before time, getting the order 100% correct, and taking three consecutive orders correct. By adding a new level of engagement, this game-based learning enhanced learner’s comprehension about the new till system, in a short span of time. So, the final result was, using this application the company was able to train its 3, 75,000 employees across the globe simultaneously, saving time and money.

2. Compliance Training

Most of the times, compliance training becomes a routine task without any effort going into it. Learners often take compliance training for granted, unless it is interesting and interactive. At the same time, through effective compliance training, an organization can ensure that employees are able to understand and perform their roles effectively. In this case study, an insurance company used videos to complement its compliance training.

Success Story

The company is an Australian finance, insurance, and banking corporation. It is one of Australia’s largest general insurance group companies with over $95 billion in assets, 15,000 employees, and relationships with over nine million customers.

The insurance giant is highly committed to its employee safety and wellbeing. The company had organized a safety campaign in 2013. In 2014, they had planned to organize a safety workshop for employees, to reinforce the company’s commitment to personal safety.

For this, the organization chose to create interactive videos as videos make the content more engaging, especially when one needs to explain important and delicate compliance issues such as workspace safety or emergency procedures. In a fast-track project, two 2D animated videos were created, visually representing the company’s journey, including key safety and performance metrics.

Studies have shown that the human brain processes video faster than text. Moreover, today’s learners prefer video because of their short duration and crisp content. The videos were successfully shown at the workshop and received great appreciation from the participants.

E-learning opens a new door to everyone. Like in the case of the above case studies, it provides advancement and efficiency to the company at an affordable cost. Through innovative, flexible, and responsive training, it enhances employee skills, helping companies get more competent in the marketplace.

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