“Why waste so much time and effort in formal training when employees can learn and enhance their skills by spending enough time at work?” Do you ever feel like this? I’m sure such thoughts are no strangers to you (and to many of us), especially when things don’t seem to go as planned with training! But, wait. Let’s discuss this a little, and maybe we’ll find that corporate training is truly the magic wand that drives your organization’s success.
How Can Corporate Training Help an Organization?
It can equip employees to:
- Sell more by giving them a competitive advantage
- Improve efficiencies working on processes and software applications
- Stay compliant by adhering to rules and regulations
When you talk of corporate training, the first thing that comes to mind is ‘BUSINESS’! This is because any corporate training is geared toward achieving business goals and developing employees’ skills. Read on to find out how and why.
How Can Corporate Training Help an Organization?
Let us first look at what any organization wants to achieve.
For Government/Statutory Bodies
Training helps achieve these goals! Before I tell you how, let’s go through some of the reasons for an organization’s success:
- Visionary leadership that can anticipate market needs
- Clear lines of accountability and ownership
- Efficient processes and streamlined workflows
- Quick responsiveness of customer support
Who helps achieve all this for an organization? Not technology, not some other high-sounding trend, but your employees! Your employees have an unlimited potential to grow, improve, and contribute at an exponential rate. And when your employees are well-equipped with training, they perform much more efficiently at their jobs.
That is precisely why corporate training is necessary – because it helps improve your employees’ knowledge, skills, behaviors, and attitudes. This, in turn, helps your organization achieve its business goals.
Areas Where Training Helps Organizations
1. Sell More
How do we sell more and get more business? By knowing who your customers are and by identifying and solving their problems. Training helps your employees do this, giving them a competitive advantage and therefore boosting your sales. Another way training helps sell more is by teaching your corporate learners better negotiation techniques. Enhanced employee skills and attitudes translate into the organization retaining customers better.
Download this mini guide on using eLearning to achieve business goals. More on this later!
2. Improve Efficiencies
Improving business efficiencies means better communication and collaboration, and focusing on a task until it is successfully completed. What is the role of training here? Training helps your employees become proficient at using processes and software systems – that help streamline efficiencies.
3. Stay Compliant
With so many rules to follow, and licenses and acts to maintain at the workplace, it becomes difficult to stay compliant. Also note how these rules keep changing all the time, making things more difficult. This might place your organization at risk, liable to huge fines for non-compliance to regulations.
Consider workplace safety, for example. If employees are properly trained on workplace safety, there would be fewer chances of them overlooking safety precautions that may lead to serious consequences. So training makes it easy for an organization to stay compliant with statutory requirements. It helps employees stick with the established processes, preventing poor conduct and protecting business reputation.
How Can E-learning Help with Corporate Training?
Scenario-based Courses to Sell More
Sales representatives need to interact with prospects or customers, which means they need to have good interpersonal skills. They are required to ask good questions to find out what the prospect/client wants, and they need to be very composed to achieve a win-win situation. Apart from this, they also need to have good negotiation skills. Scenario-based eLearning makes acquiring these attitudes and skills easier and much more fun.
Scenario-based learning is problem-based learning where learners are placed in situations that mimic real-life and are asked to make decisions based on the choices given. This provides them practice for negotiation skills the prospects/clients and helps in selling more.
Software Training to Improve Efficiencies
Any new software application that is to be implemented in the organization requires your employees to be trained on it. Sometimes, the same software has different functionalities that are relevant to different employees. This means you have to train different employees separately for the same software!
E-learning can be your solution here, given that it offers opportunities for role-based training. It allows you to train different employees with different materials on the same software, at the same time. The time saved with training can be used to practice on the software to maximize efficiencies and become well-versed with the software application.
Compliance Training to Stay Compliant
E-learning is the best training solution for compliance training because courses such as information security training have a long shelf-life. This means your organization does not have to spend time, money, or resources on the same training once the course is developed. E-learning also offers a chance for employees to quickly access the same training through microlearning formats such as infographics.
So when your employees need refresher training or some clarification on information security, they can go through the module within minutes and make sure they are compliant with the regulations.
Wouldn’t you want your employees to sell more, improve efficiencies, and stay compliant with the rules and regulations? I’m sure you do! If so, go ahead and incorporate eLearning in your organization (if you haven’t already done so). If you are planning to use eLearning for your corporate training, check this book on Amazon that’s a distillation of our 20 years of experience in eLearning design and development.