5 Microlearning Assets for Impactful Product Training [Infographic]

One reason microlearning assets are popular in product training is because they fit into the busy schedules of sales teams. They can also be accessed on-demand, and provide performance support right at the moment-of-need. But that’s not all. There are many more benefits that make microlearning a preferred choice for product training.

So let’s read this blog and understand what microlearning is, 5 microlearning assets that are perfect for product training, and lastly the benefits of using microlearning assets in product training. Are you ready?

Let’s begin!

What is Microlearning?

Microlearning is an approach that involves delivering information in small, focused, and easily digestible nuggets. Microlearning modules are designed with the aim to provide learners with short, concise bursts of targeted information that can be quickly consumed, understood, and even applied for maximum efficiency. It is important to note that microlearning videos typically focus on meeting a single learning objective or address a particular skill or concept. Therefore, they are usually 5-15 minutes long in duration.

→ Download Now: Where Does Microlearning Fit in Your Learning Strategy?

5 Microlearning Assets Perfect for Product Training

Check this infographic that highlights 5 perfect online learning nuggets for product training.

5 Benefits of Microlearning Assets in Product Training

Using microlearning assets in product training offers several benefits. These benefits play an integral role in enhancing the effectiveness of the training process. Here are five key benefits that you can’t miss:

Improves Knowledge Retention:

As we now know, microlearning delivers information in bite-sized, focused chunks. This allows learners to absorb and process information more effectively, thereby improving knowledge retention. Moreover, learners can easily apply the information that they’ve acquired which further improves their ability to remember details.

Promotes Engaging and Interactive Learning:

Microlearning assets can be highly engaging and interactive. From audio and videos to short quizzes and scenario-based simulations, microlearning incorporates various multimedia elements and eLearning interactivities. These interactive elements used in microlearning modules and eLearning assessments ensure that the learners are actively involved in the learning process. This engagement promotes a deeper understanding of the product and its features, thereby making the training more effective.

Check out the video below to know other ways to level up your product training.

Allows Flexibility, Accessibility, and Convenience

One of the standout benefits of microlearning is its ability to ensure accessibility and convenience. That’s right! Various microlearning formats and assets, such as short videos, infographics, animations, interactive modules, etc., can be easily accessed by your sales teams even when they are on-the-go. Microlearning assets are multi-device compatible, therefore they are accessible on various devices, including smartphones, desktops, and tablets. This accessibility allows the members of sales teams to engage with training materials whenever and wherever it's most convenient for them. They can fit short learning sessions into their busy schedules and even take eLearning assessments while on the move to check their understanding of the concept, thus enhancing their overall learning experience.

Provides Targeted and Relevant Content:

Another benefit is that microlearning focuses on need-to-know content, i.e., it allows you to convey specific product features, benefits, use cases, etc., to your sales representatives. This ensures that your learners receive the most relevant and useful information without having to sit through long lectures or read extensive product manuals. By focusing on which information matters the most, learners can quickly gain the knowledge needed to effectively promote or use the product. This helps them close more deals in a confident manner, thereby boosting their productivity and performance.

Parting Thoughts!

Incorporating microlearning into product training sets the ground for efficient and impactful learning experiences for your sales teams. It enables your sales representatives to acquire essential product knowledge quickly and apply it effectively. This further contributes to better product understanding, increased sales, enhanced customer satisfaction, and overall progress of the company. It’s clearly a win-win! Access this eBook and discover secrets to achieve organizational goals.

Editor’s note: This post was originally published in September 2019 and has been updated for comprehensiveness.