Product training is the core training need in any product organization. All teams – customer service, sales and marketing, technical support, even those from human resources – need to be well informed of the company’s products and services. While it is a mandate that all employees must be aware of the company’s products, the content of training for each team may include suitable variations. Given the dynamics of product training, the use of e-learning modules makes such trainings more effective.
Custom design the content
Teams from different processes need to be trained on the company’s products and services. However, the training content will obviously differ to some extent, based on the target audience. E-learning helps in custom designing training modules for each team.
Let’s say a mobile company launches a new model of a cell phone. Though all employees will be educated about the same product the focus will differ:
- The sales team will learn how to highlight the best features and pitch them to customers
- Customer service teams will learn how to maximize those features
- Technical support team will be trained on troubleshooting steps
E-learning aids in such customization of the training content.
Lay a strong foundation
Product training is vital for imparting product knowledge to employees, who directly or indirectly need this information in their daily jobs. Since such trainings form the foundation, it is important to present the content in a way that’s easy to learn.
The foremost advantage of e-learning in product trainings is that online courses can easily demonstrate how products work and processes are implemented. For instance, demos of equipment and machinery, procedures or work processes can be easily shown through videos and simulations. E-learning can help learners form a strong knowledge base of the company’s products and services.
Share product updates
Organizations keep upgrading and improving their product line to increase profitability. Almost simultaneously, the sales team needs to be informed and trained on these new product updates. In such scenarios, it is difficult to roll out organization-wide product training quickly through instructor-led sessions. This is where e-learning modules prove to be a very helpful training tool.
In case of minor upgrades or small procedural changes, the relevant content can be rolled out quickly to learners through e-learning modules. In fact, organizations can use microlearning modules to create awareness about product updates.
Provide refresher training
Employees’ knowledge on products and services needs to be refreshed time and again. Organizations extensively use e-learning as a tool for refresher trainings. As employees already have foundational knowledge about their organizations’ products and services, an instructor’s role in refresher training can be minimized. Easy access to refresher training through e-learning modules contributes to the overall reduction of training costs.
Include assessments and tests
One of the biggest advantages of e-learning for product training is that it enables organizations to assess and test employees’ knowledge more objectively and accurately. Online scoring of tests gives team managers a clear picture of their team members’ knowledge levels. The scores from e-learning can be used for feedback and coaching, leaving hardly any scope for subjective bias. Also, organizations can choose from a variety of assessment types in e-learning to make it interesting and stress-free.
Offer cost advantage
Costs can be reduced drastically by leveraging e-learning for product training, In the past, organizations would incur high travel costs by sending employees to other locations for training. However, with the use of e-learning tools and other latest technologies, travel costs have come down considerably. With e-learning, training can be deployed simultaneously in multiple locations. Which is not to say that traveling to other sites for training purposes has been completely done away with, but it is being done far less frequently.
The benefits of the use of e-learning for product training are many. Any possible drawbacks are out-weighed by its advantages. Reduced costs, effective learning outcomes, and flexibility in terms of time have made e-learning inevitable for product training today. From high-end technology industries such as aviation to FMCG companies, leveraging the latest technology for training has become a norm.