This blog post highlights the points to be kept in mind to develop effective mobile microlearning videos that facilitate optimum knowledge transfer and retention.
Bet you agree human preferences have changed radically with the changing times. ‘I am busy’ or ‘I have no time’ are the most commonly uttered phrases, yet we spend a lot of time everyday with our mobiles. That’s because we have quick access to them. Now let’s see how the ubiquitousness of mobiles can be used to develop microlearning videos.
How to develop mobile microlearning videos?
Address one learning objective
Mobile microlearning videos should target one learning objective at a time. If your video speaks about how to approach a prospect, then it shouldn’t show tips on how to sell. Ensure to restrict the video to a single objective and don’t overload it by including extraneous content.
Keep them short
Mobile microlearning videos should provide micro content and be wrapped up in 60 to 90 seconds. It’s been observed that videos less than two minutes long are the ones that attract more audiences. Any video that stretches beyond two minutes may fail to hold the viewers’ engagement, thanks to the reduced attention spans.
Create visual appeal
As videos appeal to two of our sensory organs – ears and eyes – the audio and video elements need to be well-balanced. Learning should happen through what’s being shown rather than what’s being heard. Since visuals have the power to help sink the concept in the viewers’ mind, they should be well-scripted and well-presented.
Choose various tools available in the market
A mobile microlearning video can be easily created by using tools such as GoAnimate, Animoto, Camtasia, etc. As animation has a great impact in telling tales, GoAnimate can be an option to be explored. It permits you to create full-featured animations using characters.
Consider mobile first for Multiscreen Videos
According to eMarketer, in 2014, 164 million people in the U.S. owned a smartphone and 54% of them watched videos on them. Hence, it goes without saying that mobiles should be considered first for microlearning videos.
Minimize content
Ensure that content isn’t the hero of your mobile microlearning videos. Visuals are what need to be emphasized. Visualization strikes a right chord with the audience. Hence, create videos to enhance the effectiveness of the concept being conveyed. Choking up the video with content cannot lead to fruitful outcomes. So, any unavoidable, important content can be put in a reference document and not in the mobile microlearning video.
Keeping in view the contracted attention spans of learners and the limited time to spare on training, especially the Gen Y learners can easily accommodate these mobile microlearning videos in their busy lives. Hope you agree!
