Videos have definitely created a rock-hard place in the world of learning and training and, in the near future, will be one of the key elements for all learning and training activities. However, despite its ubiquity, and usefulness, there is a common challenge faced by training providers world over, which is obtaining and integrating good quality video content into their training programs. You can leverage better learning and performance support by making videos interactive.
Videos have a strong social media presence, and they are tremendously popular with Gen Z, who refer to videos for anything, be it for research, making a purchase decision, or assembling a gadget. In this blog, let’s look at how you can transform your videos from a passive experience to an interactive one for your learners. Let’s delve into three aspects that validate our opinions.
What are Interactive Videos?
Let’s start with the basics. Interactive videos are regular videos, with hotspots and annotations. They are clickable and display responses to learners through participative windows. Gone are the days when learners used to passively attend sessions to gain knowledge, without much of an interaction. On the other hand, interactive videos engage learners in a dialogue, inviting them to listen and participate.
Interactive videos sometimes change the storyline of the video, making it learner-friendly. This also helps as they allow learners stay on the same page without surfing for related information and find everything in the context in the video itself. With the advancement in technology, creating interactive videos for e-learning has become a breeze. This is one of the surest ways to turn passive learning into an interactive learning experience for learners.
Why Interactive Videos?
Apart from the known benefits, interactive videos offer a new way to test training programs, track learner behavior, and collect learner analytics.
Progression of Learners
Budding learners belong to Gen Z. They are digital learners and constantly stuck with their smartphones. Everything they come across on the smartphone is interactive, therefore they look for means to improve learning in interactive ways. They feel the need to be in control of their learning and this is possible only when the content is learner-friendly, and presented to them on devices of their choice: mobile phones. The learner progression curve is becoming steeper and as a training manager, you have the responsibility of making learning interactive, so choose the best.
Capturing the Attention of Learners
One of the most important aspects of learning is exchange of information. In a passive learning environment, it is a one-way affair. However, the need to capture a learner’s attention is crucial. Interactive videos have the potential to turn learning experiences into a positive exchange of knowledge. They give learners the freedom to give responses or select an action. When the learner’s attention is captured, they consciously engage more in the learning.
When you include interactive elements, your learners are more alert and involved in the learning process, which further helps them retain information. On the other hand, if you have long, poorly produced videos with little or no interactivity, you would lose their attention within the first few minutes itself. It is in your hands to make learning a richer and rewarding experience, with the inclusion of interactive elements.
Ways to Make Your Videos More Interactive
Giving your learners the chance to make decisions can result in greater emotional connect. Storytelling has been the most powerful tool of communication ever known to mankind. It is scientifically proven that storytelling engages the brain and taps into emotions better than anything else. When stories are woven into videos, they are more likely to trigger emotions and hold people’s attention more effectively. When your learners are emotionally connected, they are more engaged in learning.
What better way to promote deep learning and awareness of a concept than present it in a scenario? One of the best ways to maximize learner engagement and knowledge retention is to associate with real life examples. Stories and scenarios motivate and inspire learners, helping them connect. When given examples, learners are better able to associate with the subject at a deeper level. They also consider the various factors that contribute to them making the decision. A scenario can be a real-life incident, a hypothetical situation or a critical analysis.
Annotations in Videos
Annotations are the most effective feature of videos. They are accessible to your learners, and are clickable messages layered right on top of the video. You can do various things like adding text, side notes, and links to videos, all of which make videos a more interactive and engaging experience.
Gamification in Videos
With the increasing popularity of video games, learners are bound to be engaged in learning when there are rewards. You can engage your learners in an interactive learning experience when you include knowledge checks, score cards, timers, leaderboards, and other data that track the learner’s progress and accuracy. This also helps in healthy competition among learners. You can also enable clickable points on the video that ask learners to make a decision.
A common misconception among many people is that, creating interactive videos is an expensive affair. But, with interactive course development tools such as Articulate Storyline, developing interactive videos is easy and affordable. Do share your thoughts and ideas about how you develop interactive videos.