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Visual Learning Reinvented — How Explainer Videos Can Rev Up Modern eLearning

In today's fast-paced world, where information is abundant and attention spans are short, traditional methods of learning often struggle to engage and retain learners effectively. However, with the rise of technology and multimedia resources, the landscape of corporate training is rapidly evolving. One such innovation that has gained significant traction is the use of explainer videos in corporate eLearning. These short, visually engaging videos have proven to be a game-changer in the modern training landscape. In this blog, we'll delve into the importance of visual learning, explore why explainer videos are becoming a popular corporate training tool, and discuss how they can elevate your eLearning experience.

Importance of Visual Learning

“It has been said that 80% of what people learn is visual.” — Allen Klein, American businessman. Well, that’s interesting, isn’t it? Research has shown that our brains process visual information faster and retain it better compared to textual or auditory information. Visuals not only aid comprehension but also enhance memory recall and improve overall understanding. Incorporating visuals into learning materials can make complex concepts easier to grasp and increase engagement levels among learners. Given these benefits, it's no wonder that visual learning has become an integral part of modern corporate training space.

Why Videos are Becoming a Popular Corporate Training Tool?

Videos have emerged as a popular corporate training tool due to their versatility and effectiveness in conveying information. Unlike text-based materials, videos offer a dynamic and immersive learning experience that caters to different learning styles. They combine visuals, audio, and sometimes text to deliver content in a compelling and engaging manner. Moreover, videos can be accessed anytime, anywhere, making them convenient for busy professionals who prefer self-paced learning. With the proliferation of online learning platforms and video-sharing sites, creating and distributing training videos has never been easier, making them an attractive option for corporate training programs.

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What are Explainer Videos?

Explainer videos are short, concise videos designed to explain a concept, process, or idea clearly. They typically use animation, graphics, and narration to simplify complex topics and make them more accessible to viewers. Explainer videos are characterized by their brevity, usually ranging from one to five minutes in length, making them ideal for capturing and retaining the audience's attention. These videos are widely used across various industries for training due to their effectiveness in conveying information quickly and effectively.

Explainer Videos

7 Ways Explainer Videos Can Elevate Your Corporate eLearning

1. Speedy Dissemination of Information

Passing on complex concepts through text-heavy PowerPoint presentations can be disengaging. Especially, in eLearning sessions where learners are in isolated environments, it can distract learners and lead to passive learning. Explainer videos can work wonders in facilitating the perception of complex information. Presenting such concepts in the form of explainer videos can make a difference as watching a video is quicker and comparatively easier than grasping the same information by reading text. Talking head videos by subject matter experts can make complex concepts palatable leading to easy and speedy dissemination of information.

2. Enhanced Engagement

Explainer videos are visually appealing and captivating, which helps capture the audience's attention, spark curiosity, involve learners, and keep them engaged throughout the learning process. By leveraging animations, graphics, and storytelling techniques, explainer videos can make even the most mundane topics interesting and relatable, thereby increasing learner engagement and motivation.

Here are a few more interesting video formats that can offer immersive learning experiences. Check them!

5 Must Try Video Formats

3. Improved Comprehension

Complex concepts can be challenging to grasp through text alone. Presenting them through text-heavy slides in eLearning sessions can be overwhelming and disengage learners. Explainer videos break down these concepts into digestible chunks, using visuals to illustrate key points and reinforce understanding. By presenting information in a multimedia format, explainer videos cater to different learning styles and ensure better comprehension among learners leading to enhanced learning outcomes.

4. Increased Retention

Studies have shown that visuals are more memorable than text, leading to better retention of information. Explainer videos leverage this principle by using visuals and narration to create a memorable learning experience. By presenting information in a format that is easy to recall, explainer videos help reinforce learning and improve long-term retention of key concepts.

5. Flexible Learning

One of the advantages of explainer videos is their flexibility. They can be accessed anytime, anywhere, allowing learners to engage with the content at their own pace and convenience. Whether it's during a lunch break, commute, or quick breather at work, learners can easily access these videos, making learning a part of their workflow.

6. Enhanced Utility

Explainer videos can be used for imparting a variety of training. You can use them for product demos — be it features and functionalities, explaining complex processes, or teaching hard and soft skills. You can use explainer videos in the pre, during, and post training phases. For instance, a quick video at the beginning of a training session to highlight the major concepts that’ll be covered during the session hooks learners and builds curiosity. Such explainer videos summarizing key concepts at the end of the training session improve learning.

7. Cost-Effective Training Solution

Compared to traditional training methods such as instructor-led sessions, explainer videos offer a cost-effective alternative. They can be used as standalone training modules or can be integrated into eLearning courses. Once created, explainer videos can be reused multiple times across different training modules, making them a sustainable and economical solution for corporate training programs.

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Summing it Up!

Explainer videos have revolutionized the way we approach corporate eLearning. By harnessing the power of visual learning, these short, engaging videos offer a compelling alternative to traditional training methods. With their ability to enhance engagement, improve comprehension, and increase retention, explainer videos are a valuable tool for organizations looking to elevate their eLearning initiatives. By incorporating explainer videos into your corporate training program, you can create a more dynamic and effective learning experience for your employees, ultimately driving better learning outcomes and enhanced employee performance.

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