For a successful product launch , training your sales team on product knowledge is important. Giving them hands-on experience and conduct training sessions with self-paced online learning modules would help set a platform for the successful launch. But, if the new product knowledge is not reinforced after formal training, your efforts may go in vain. Research says about 80% of learning is lost within 30 days of formal training programs. Therefore, periodic reinforcement is necessary.
But taking time out of the busy schedules of your sales people to reinforce new product knowledge is challenging. Concentrating on existing products and simultaneously remembering new product knowledge is difficult for them. So product training managers can follow 4 smart performance support techniques to overcome these challenges.
To know about the 4 smart performance techniques, check out the infographic below. Hope you find this post useful. Know of other techniques? Do share through your comments.