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Why Should We Use ZooZoos in E-learning?

Cartoonish characters that were first introduced by Vodafone for their advertisement campaigns were a great success, especially with the Indian audience. These characters had a huge fan following in social media like Facebook and Twitter.

If you have watched this video, you would see how ZooZoos were creatively used to attract learner attention. I strongly think that if used sparingly in eLearning, it can add humor and make learning interesting.

Here are some of the reasons to use ZooZoo in eLearning.

  1. Fun elements: If you are planning to develop eLearning courses on dry subjects like information security, data privacy laws or any other compliance course, it helps if we add a little humor in the course by adding it as an intro.
  2. Animated zoo zoos: You will also find animated “ZooZoos” which can enhance learning. It saves time and also helps retain information. For example, you will find several good ZooZoos in Presenter Media.
  3. Culture neutral: ZooZoos are culture neutral and so if you are creating e-learning courses for a global audience, it is better we use ZooZoos instead of real photos of people. We can create a cultural-neutral online training course, which will be well received across the globe.
  4. Translations: You can minimize localizing effort for eLearning courses if you use cultural-neutral images and graphics. Translations become easy, if you use a global strategy of using ZooZoos.
  5. Cost: Last but not the least, you can reduce the cost incurred on recreating graphics and animations, if you use ZooZoos.

Here are some places you can use ZooZoos

  • We can introduce the learning objectives and share “What’s in it for me”.
  • Use it to explain a concept or an idea through an info-graphic.
  • Use it to summarize the learning.

Have you tried using ZooZoos in your eLearning courses? Was it well received? We’d love to hear your experiences.

The State of Learning: 2023 and Beyond