Have you heard the term “brain plasticity”? No? Then let me tell you what it is. Brain plasticity (also called neuroplasticity) refers to the change in brain neurological pathways that occurs due to the behavioral or environmental processes (Source: Wikipedia). For example, if you learn how to drive a car (a behavior process) a physical change (change in neurological pathways and synapse) occurs in the brain.
This ability of the brain to undergo physical changes at any age is known as brain plasticity.
Due to this property of the brain man is able to change his behavior based on his experiences. So the continuous change in our behavior may be attributed to brain plasticity that is caused by our continuous contact with the outside world. For example, a small boy wants to touch and play with fire without knowing the consequences. He burns himself. This behavior causes a change in his brain’s neurological pathways. Thus, the next time he sees fire, he will not dare to touch it again.
Coming to the Learning and Training domain, what method of learning or delivering training increases the brain plasticity?
According to the American Academy of Neurology, watching videos helps boost brain plasticity. Research carried out by them states that learners who are trained to perform a particular task through videos performed better than learners who learned through images and text. Thus, we can say that videos definitely have a higher impact on the brain.
Similarly, in online learning, videos facilitate application of knowledge gained at the workplace more effectively. But how do you think such a training video should be? Well, the answer depends on the requirement and the type of training. For example, you want to train your employee on operating equipment. Then you may first want to explain the parts and functionality of the machine using text, images and animation strategy. Then include a video where your senior employee explains the working of the equipment using a real one in the workplace.
Consider another example where you want to train your employees about a product. First explain the features of the product by using text and images. Then show a video where your sales trainer explains the use of the product. Hence, we can say that the effectiveness of the eLearning course can be enhanced by using videos designed and developed with an appropriate instructional design strategy. Please do share your thoughts!