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The Top 3 Ways to Transform Customer Training with Microlearning

In today’s fast-paced business environment, your learners are always dealing with crammed schedules, diminished attention spans, endless to-do lists, blurred boundaries for those working remotely, and a slew of online distractions. In such cases, how do you handle your employee training needs? That’s a no-brainer, through microlearning, of course!

What is Microlearning?

Microlearning is a strategy that’s used to improve individual and group performance in different ways. It presents bite-sized chunks of knowledge where each module concentrates on a specific learning objective. Learners can complete each module in 5 to 10 minutes. Microlearning modules come in the following formats:

  • Videos
  • GIFs
  • Quizzes
  • Animations
  • Infographics

Why Should You Choose Microlearning?

These days, microlearning is widely used to meet various kinds of training requirements. Information in small doses enhances the learners’ retention. Microlearning is always a better strategy to improve the brain’s working memory. When you compare microlearning with other training formats, you find it’s more affordable and faster.

Explore How Microlearning Helps to Boost Employee Performance

Do you want to know why microlearning is the best strategy for customer training?

Key Benefits of Microlearning for Customer Training

Microlearning is the best strategy for customer training because it is:

1. Impactful

Microlearning courses captivate learners specifically because its content is brief and direct. It’s easier to watch a short video that’s 5 minutes long rather than to go through an hour-long presentation. The distraction levels of learners is lower and even more focused with microlearning.

2. Mobile-friendly

It’s hard to reach out to clients at their time of need. Customers can access knowledge, at any time and from any location, because of the mobile learning management system (LMS). It’s often used to store and host microlearning courses, and it’s available for downloading and viewing offline.

3. Quick

Customers who have tight schedules find that microlearning courses are perfect because of their bite-sized nature. Videos are another format for imparting content, and they’re distributed in bite-sized crisp learning chunks.

Ways to Implement Microlearning in Customer Training

You can implement microlearning in customer training by including:

1. Minicourses

Conventional training methods can be overwhelming in terms of cost, but with microlearning, it’s easy to create eLearning content that’s relevant to your organization. You can address industry related issues that might interest your customers by using videos, quizzes, or infographics. You can establish yourself by addressing these issues for your customers. As an added reward, you could think about handing out certificates at the end of the course.

2. Product Feature Videos

The most common method of customer education is through product features videos. You can use microlearning to show customers how a product works or instruct them on how to benefit from a service you provide. These videos can combine animation and screenshots. Microlearning videos or online courses help your customers focus on specific aspects of a product or service, as they can easily skim through other sections of the video.

3. Q&A Sessions

Customers might have trouble benefiting from the services you offer to solve their problems, as there could be a few characteristics they don’t fully comprehend. This might lead to the improper use of a service you provide. You can gain even more knowledge of your customer’s journey and address their questions and concerns by developing a personalized Q&A session as well as include a microlearning session.

End Notes

It’s obvious that microlearning is a fantastic approach to interact with your customers. It helps customers grow accustomed to your services and brand quickly. It’s now time to create a solid plan to transform your customer training with microlearning. Download this free eBook to learn more about microlearning and how it’s used to boost employee performance.

Where Does Microlearning Fit in Your Learning Strategy?