Revealed! Secret to Customizing eLearning Content for Different Generations of Learners
Want to keep learners across generations hooked to you eLearning content? Want to know how to capture their attention? Continue reading to know how…
From Baby Boomers to Gen Z, the world is filled with learners of different ages and backgrounds. And each generation has its unique learning preferences, styles, and expectations from the eLearning experience. Considering this, it is the duty of eLearning developers to customize the course material to meet the needs of each generation. If you are wondering how, this blog post is here to help!
Wondering About the Different Generations of Learners Within Your Company?
Here are the 4:
- Baby Boomers (born 1946-1964)
- Generation X (born 1965-1979)
- Millennials (born 1980-1995)
- Generation Z (born 1996-present)
In this blog, we’ll explore some practical tips and strategies that will help you create personalized eLearning experiences that resonate with learners across generations.
So let’s start with a brief introduction of learning styles…
Introduction to Generational Learning Styles
You may have noticed that the way your elder sibling, a millennial, consumes learning content is different from you, a Gen Z, consumes it! Well, that is because different generations have different learning styles, and they also have different motivations for learning. So as learning and development (L&D) professionals, it’s important that you take these generational differences into consideration.
Let us have a quick overview of the different generations of learners and their preferred learning styles:
- Baby Boomers (born 1946-1964): Baby Boomers are independent learners who prefer face-to-face interactions and hands-on learning experiences. They’re also motivated by challenge and recognition.
- Generation X (born 1965-1979): Generation Xers are self-reliant learners who prefer shorter, more concise content that gets straight to the point. They’re also motivated by practicality and relevance.
- Millennials (born 1980-1995): Millennials are social learners who prefer collaborative learning experiences and information that is visually stimulating. They’re also motivated by customization and immediate feedback.
- Generation Z (born 1996-present): Generation Zers are tech-savvy learners who prefer digital learning experiences and content that is easy to access. They’re also motivated by personalization and engagement.
How to Customize eLearning Content for Different Generations
To customize your eLearning content for different generations of learners, you will need to consider the following factors:
- The preferred learning style of each generation.
- The types of devices that each generation is most likely to use.
- The attention span of each generation.
When it comes to learning styles, Baby Boomers and Gen Xers tend to prefer a more traditional, text-based approach, while Millennials and Gen Zers are more likely to prefer a visual approach, such as watching videos or looking at infographics. To cater to both groups, you may want to create a mix of content types, including both text and visuals.
When it comes to the type of devices that each generation uses, Baby Boomers and Gen Xers are more likely to use desktop computers, while Millennials and Gen Zers are more likely to use mobile devices, such as smartphones and tablets. To reach both groups of learners, you will need to make sure your eLearning content is accessible on both desktop computers and mobile devices.
When it comes to attention span, Baby Boomers and Gen Xers tend to have a longer attention span than Millennials and Gen Zers. This means that they need shorter, engaging learning content such as microlearning.
Tips for Engaging the Different Generations in eLearning
We have already discussed the four popular generations of learners. Each generation has its own unique set of learning expectations, preferences, and motivations. So how to customize your eLearning content to engage all four generations of learners?
Let me give you some tips –
- Keep your learning content short and to the point.
- Use a mix of text, audio, and visual content.
- Make sure your content is mobile-friendly.
- Use social media to promote your eLearning content.
- Use gamification and badges to engage learners.
Here’s how to engage eLearners with gamification
Measuring Learning Success Across Generations
As already discussed, each generation has its own unique set of motivations and characteristics. However, there are certain commonalities that can be used to gauge learning success across the four groups.
Here are some tips for measuring learning success across these generations:
1. Set clear objectives and expectations
Before starting any training program, it’s important to set clear objectives and expectations. This will help ensure that everyone is on the same page and knows what is expected of them.
2. Use a variety of assessment methods
Don’t rely on just one method of assessment. Use a variety of methods, such as quizzes, exams, projects, and presentations, to get a well-rounded picture of each learner’s understanding of the material.
3. Provide feedback early and often
Make sure to provide feedback throughout the learning process so learners can understand what they’re doing well and where they need to improve. Try to give feedback within 24 hours of completing an assignment or task.
To ensure that all learners can benefit from your eLearning content, it is important to customize the content for different generations. By leveraging technology and taking advantage of the specific preferences and needs of each generation, you can create engaging and effective learning experiences that meet their unique demands.
Looking for more ways to customize your eLearning content for learners across generations? Well, the best way is by staying up to date with the latest trends in the industry. This eBook can help you with it.