Videos are inarguably the most popular online media elements. A study by Cisco reveals that videos will make up 82% of all IP traffic by 2020, up from 70% in 2015. The phenomenal growth in the use of videos is compelling companies to go for video-based learning in a big way.
So, are you too planning to use videos to train your staff? One of the ways in which you can use learning videos effectively is by incorporating them in a blend of classroom and e-learning. Here are 3 useful tips to leverage videos in a hybrid learning initiative.
Tip #1: Use Videos to Prepare Learners for the Classroom Session
One of the proven ways of blending instructor-led and e-learning methodologies is to deliver the basics of the learning content online, and use the classroom session to clarify learners’ doubts and impart training on advanced topics. This goes a long way in optimizing the time spent in a trainer-led session.
In many cases, pre-classroom learning content is delivered through self-paced online courses. However, it is better to use videos, containing recorded lectures, for this purpose. This is because videos help learners connect with the content instantly. Furthermore, the “presence” of an instructor in the recorded lectures helps include the human element, which is missing in conventional, asynchronous e-learning courses.
Tip #2: Make the Best Use of Learning Videos in the Classroom
Instructors can use video-based training materials, in a classroom, to explain the working of complex products such as a pacemaker and demonstrate risky procedures. One of our clients in the industrial gases sector uses animated learning videos, very effectively, to demonstrate the steps involved in extinguishing a fire, in trainer-led sessions.
You can also use learning videos in an instructor-led setting to develop behavioral and selling skills. For instance, you can use videos to explain how to get the body language right, while interacting with prospects.
Tip #3: Develop Micro Videos to Reinforce Learning
Our ability to remember is limited. According to Hermann Ebbinghaus,who pioneered the concept of the Forgetting Curve, learners forget roughly 90% of what they have learned in just 72 hours. This makes the reinforcement of learning critical for effective retention and application of knowledge.
It is a good idea to use micro online learning videos to reinforce classroom learning. In his insightful book, Brain Rules – 12 Principles for Surviving and Thriving at Work, Home and School, John Medina states that when people hear information, they’re likely to remember only 10% of that information, three days later. However, supporting the information with a relevant image helps around 65% of people retain the information even after three days. Indeed, videos are an ideal way to reinforce learning.
The popularity of video-based learning is growing with each passing day. By following the tips discussed above, you can use videos effectively in your hybrid learning initiative. Have other ideas to use training videos? Do share with us.