Many organizations are using videos to connect with customers, provide them support, and educate them on their products. Videos clearly address the pain points of customers and demonstrate key features of the product, in a concise and easy-to-understand manner.
Traditionally, online videos were used more for advertising purposes – airing an extended version of the television commercial. However, there are many ways videos can be used to interact with customers. A few are listed in the infographic.
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