Today, selling has become challenging than ever before. Sales people have to keep up with increasingly well-informed, savvy customers and match up to the aggression and innovation of competitors.
Product sales training is an important requirement for organizations to achieve their business objectives. However, product training activities often take sales people away from the field.
So how can you impart highly effective, engaging product training that helps your sales force perform better without interrupting their work?
If your sales force cannot go to the training, training needs to go to the sales force. This can be possible only through technology-enabled learning and sales force being action-oriented and hands-on people, will easily embrace technology-enabled learning – m-learning or e-learning – as long as the learning helps them achieve their desired targets.
In this blog, I will share 3 ways how technology-enabled learning can make your product sales training effective.
1. Convert existing classroom material into small bite-sized e-learning modules
As we all know, product training is very essential when it comes to increasing sales and maximizing revenues. But as a sales training manager, you may not know which training method is most effective to train your sales teams because they can hardly take out their time to attend training sessions due to their busy daily schedules and tough deadlines.
You can convert existing classroom material into small bite-sized e-learning modules for your sales teams to make training effective, as the retaining power of sales force is not more than 10 minutes and these mini-modules can range from one to five minutes, and in any case, not exceed 10 minutes.
For example, if you want to develop an e-learning course for a pharmaceutical company on a product related to a disease affecting the bones, the classroom material can be divided into 3 separate bite-sized e-learning modules:
Module 1: Normal bone
Module 2: The disease relating to bones
Module 3: The product and its benefits
Bite-sized e-learning modules can be accessed by the sales force anytime, anywhere, such as during small tea/lunch breaks or spare time. As the training modules are of short duration that matches the adult attention span, which is also limited, the retaining power, understanding, and applicability of the concepts on the job will be higher compared to the results of longer training sessions.
2. Make them compatible with multiple devices
Imagine a situation where a busy sales representative is assigned an e-learning course and he completes a part of the course during his working hours on his desktop and the remaining part at home on his tablet. When the sales representative accesses the course on his mobile, he expects it to function the same way as on a desktop. But, is this possible? Yes, certainly, with responsive e-learning and it is important you make sales and product e-learning compatible with multiple devices such as iPads, tablets, PCs, and Smartphones. Responsive e-learning facilitates the development of online courses that can be accessed efficiently on multiple devices with varied screen sizes – from desktop computers to Smartphones and helps the sales force undergo training at times they can comfortably focus on learning.
Responsive e-learningcan make your sales training effective and enables you to:
3. Translate the courses
Your global sales force may be non-English speakers and may prefer learning in their native languages and for an organization, it may be beneficial to have their sales and product e-learning courses translated into different languages based on the target audience. Also, there a few training programs might be having a high demand and these need to be delivered effectively, so that the sales force can understand them well. Thus, organizations translate their courses to enhance the effectiveness of their training programs. Training employees in their native languages will help them understand the concepts accurately. It also ensures uniformity in learning and reaches the target learners effectively.
Hope you find this blog useful. If you have other interesting ways of how technology-enabled learning can make sales training effective, please do share them with us.