Serious accidents, loss of lives, irreparable damage to both lives and property, expensive litigations, and loss of licenses are all consequences of employees viewing safety training as flippant, farcical, and unimportant. Unless your employees pay attention to safety training, your organization could face one or more of these consequences. To make safety training effective, it must tap into the soul of your employees – not only because it would resonate with them, but because this resonance will lead to retention of important information and the learning of skills, that could one day prevent a terrible incident at the workplace. Videos, unlike other forms of training, can do this successfully. Here are 3 reasons that prove it:
#1 Attention! Attention!
The first part of safety training is to grab your learners’ attention, which is where most types of safety trainings fail.
Attention is a basic trait that we have carried with us from our ancestors – the hunter-gatherers, who had to pay attention to movement and noise. In today’s fast-paced work environment, getting a learner’s attention is almost impossible. Because video consists of both movement and noise, it succeeds in gaining our attention. For a deeper understanding of this, let’s look at the psychological aspect of this. According to Psychologist Susan Weinschenk Ph.D., video is effective because:
- Voice conveys rich information
- Movement grabs attention
#2 Video is Engaging, Interesting, and Effective
Video can be used to present extremely complex information in a simple, and uncomplicated manner. This makes otherwise hard-to-understand safety information and instructions, easy to understand.
When information is straightforward and comprehensible, it piques the learner’s interest; and because it is interesting to the learner, it engages him. When information is both interesting and engaging, learners absorb more information and retain it for longer. So, employees find it easier to pick up skills and the information required to make the workplace safe.
#3 Video Provides Verbal, Nonverbal, and Visual Cues
According to Forbes, 60% of employees prefer to ‘watch’ information in the form of a video rather than read that same information in its textual format.
If you want all your employees to take safety training seriously, it must be presented in a manner that caters to all their learning styles. We process information that is presented visually, 60,000 times faster than language, making video an ideal medium to target visual learners. Video also makes use of text and voice, making it an ideal medium for auditory learners as well as those who prefer to read. For kinesthetic learners, interactivities embedded in a video, as well as hyperlinks that lead to doable activities are of interest.
Through video, real-world workplace scenarios that are essential to safety training can be replicated in a better manner, than only through text, audio, or visuals, creating greater impact on learners, on the various types of accidents they are exposed to at the workplace.
Emotions can be seen and felt through video, while a lot of it is lost in text. We depend on facial expressions and body language to pick up the right emotions and the message being conveyed – which is why we do so well with instructors.
Video conveys emotion through facial expressions, visuals, and audio, and therefore helps us to better understand the urgency of a situation – and urgency is something that safety training must be about.
Everyone of your employees is at high risk of workplace injury if they don’t take safety training seriously. However, it all begins with the training they are provided – the more effective the training, the better prepared they are for a contingency. Of all the ways safety training can be provided, video is one of the most cost-effective and successful methods; so the next time you need to update your employees on how they can keep themselves safe at the workplace, opt for video.
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