Many products, abridged product lifecycle, extreme competition and knowledgeable customers – all these factors are pressurizing product training managers and sales teams. There is no time to have 2-3 day workshops for product training. Only product introduction or overview is possible during the product launches or annual sales review meetings.
In these circumstances, delivering effective product training becomes a big challenge. For those who are struggling to catch up with training deadlines, e-learning comes as the answer.
The global pharmaceutical major Pfizer benefited greatly by moving its product sales training online and avoided its training costs by $3 million & sales force learning was almost the same as with classroom training. Learners got ratings of 4 on a 5 point scale.
Online training acts as an aid to deliver comprehensive product knowledge training to your sales teams effectively. To the growing product training needs of sales teams, channel partners, distributors and other stakeholders – online training is being adopted increasingly.
Here are four compelling reasons, why your organization can safely move to online product training from the traditional approach.
1. Speedy launch of products
In this fast-paced sales environment, businesses cannot afford delays in product launches. Marketing the newly released products is crucial for organizations to survive in long run. In these situations, equipping the stakeholders through classroom sessions can be a difficult task for product training managers. Online product training helps enterprises launch products faster across globally dispersed markets.
2. Real-time knowledge transfer
Updates to the products, additional features, improvements in the base version are common these days. Sales force and service engineers need to be trained on the new updates constantly. In some cases, latest information is vital for sales executives to make the deal. E-learning in product training provides that capability to stakeholders about products in real-time with minimal costs.
3. Consistent training
Earlier, in the multinational organization setup, trainings used to follow the ‘train the trainer’ approach wherein, higher level executives were trained first, they in turn trained their respective teams. In this process, the quality of the training was diluted and effective knowledge transfer was not possible. Online product training ensures consistent and accurate information delivery across the organization. E-learning in product training provides consistent quality and effective knowledge transfer in real-time to all relevant stakeholders.
4. Easily customizable for stakeholders
Product training is needed for various stakeholders within the organization, such as the sales team, channel partners, service engineers, customer service champs, etc. Though the primary information about the product is same for all, the training approach changes for each stakeholder. If you take the sales force, product features and benefits are important for them. For service engineers, problem solving and troubleshooting technical issues are crucial. Once it is implemented, online product training is easily customizable for various participants in the value chain without much cost.
Stop lagging behind the product training timelines. Shifting to online product training gives you the capability to move ahead and equips your sales force and other stakeholders to achieve the business goals.
Are you thinking of moving away from the traditional product training toward online training? Do so, experience the journey and share your thoughts.
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