According to a study conducted by Forrester, 37% of the sales reps were not knowledgeable about their company and product; 75% of them were not knowledgeable about their executive-level buyers’ specific business; and only 22% of them could understand these buyers’ issues and could help them.
Why do organizations conduct ethics and compliance training? A report by Towards Maturity and SAI Global states that nine out of ten organizations conduct compliance training programs with the following objectives.
- Risk mitigation
- Business improvement
- Behavioral change
Enterprise Resource Planning software saves millions of dollars to the organization. They are many factors that play a key role in the successful implementation of this software. One factor that is often neglected is training.
Here is a list of 11 facts that show the importance of training in ERP implementation.
The Retail Industry has seen drastic changes in the last few years. Today’s new age customers are globally connected and gather needed information prior to visiting the outlets.
Customers want to be delighted and need expertise to help them in the purchase decision making. 80% of customers leave the outlet or do not make intended purchase because of bad customer service (American Express Survey).
Corporate training involves skill development in order to enhance the performance of the employees in an organization. Corporate training has become the need of the hour and helps to survive the tough competition of the market. Also, to stand successful against such competition, an organization should not undermine a corporate training program. It opens new vistas to learn new and work better. Corporate training is very beneficial during obvious situations such as new learning, internal paradigm shifts within workplace which may not be optional.
When organizations implement an Enterprise Resource Planning system, they fail to recognize one main aspect of implementation that is ‘ERP training’, until the very last minute resulting in a disaster. ERP training is an integral part of ERP implementation and should be given high priority as training should begin even before it is implemented and continue after the implementation is complete.
Bob Dawson is the product sales director of a large consumer electronics company. His organization has been using the online medium to train its sales teams for the last 7 years. E-learning played a pivotal role in maximizing the firm’s ROI of training and enabled it to deliver training in a cost-effective and convenient manner. Bob started admiring the learning format, and over the years, the training medium became his soulmate.
Why do organizations invest in implementing ERP software? As we all know, the answer is very simple – to make operational processes more efficient and improve performance by automating all the technology, services, and human resources related functions. Isn’t it? But, according to the 2015 ERP Report of Panorama Consulting Solutions, 21% of companies have defined their ERP projects as failures compared to 16% in 2014. The report also shows that 52% of the organizations faced some sort of material operational disruption at the time of go-live. Further, 60% of companies failed to gain the expected business benefits from their ERP implementations, which is an increase of approximately 10% over the previous year.
Product training plays a crucial role in any organization. Having good product knowledge can have huge impact on the closing of sales and the creation of a good customer experience. Product training not only helps the sales staff to understand the product and sell better, but also instills trust in the customers while buying the product.
If you’ve had a conversation about sales enablement, the common word that comes up is “content”. The final thing that floats in your mind about the sales enablement is “to increase productivity and sell more efficiently, providing sales reps the knowledge and resources they need”.