In the ever changing sales environment, one-on-one sales training seems to be impossible and exhausting for sales managers. Conventional methods of classroom training appear to be time consuming and steal the productivity of sales representatives.
It is common knowledge that whenever an organization implements a software application such as ERP, it needs to train the end users of the software application in order to get the best returns on investment. Many organizations opt for e-learning as a delivery platform considering its flexibility and advantages for software applications training. In most cases, such training developments are outsourced to third party custom e-learning service providers. The challenge these e-learning professionals face is they do not have the access to these software as the organizations are not allowed to share the software login credentials with any of their third party service providers. So in such cases, how you can help your service providers capture software screens?
It is no exaggeration to say that the quality of sales training can make or break an organization. Good training enables your sales staff to “handle” customers effectively, thereby increasing your revenues.But, what does it take to deliver sales training that is highly successful? Well, you need to focus on 5 important aspects. Let us see what they are and how they help.
When organizations grew far and wide across continents, so did their employee base. This expansion was harder to correlate when it came to human capital management in relation to human resource and talent management. To address this gap, a cloud based ERP software for human capital management and financial management solutions called Workday was created.
Ben is a product sales manager of a large consumer electronics firm. Recently, his firm launched a new LED television into the market. Ben was tasked with training his sales staff on the product. However, his boss told him that he could allot only a small sum of money for training. So, Ben decided to go in for a very cost-efficient and effective training medium – video. He created several good training videos for the sales people and had them uploaded on YouTube. Ben’s decision to use videos paid handsome dividends. Not only did the videos help train the sales people effectively, they went a long way in educating the customers about the benefits of the new TV.
Nick is the product sales manager of a large automobile manufacturer. He was recently under fire for failing to achieve the sales targets for his company’s newly-launched SUV. Nick conducted a thorough analysis of what went wrong and found out that his people failed to retain several existing customers and effectively convert leads into buyers.
Various studies have shown that induction training directly affects employee attrition rate. It is a well-known fact that more than 25% of new employees decide to stay with or quit an organization in the first week of their stint. Employee training is very important for the organization, and delivering an effective induction training program to new employees who join the company should be its first priority.
More and more products are being developed by organizations due to fluctuating customer preferences and needs. As a result, extensive training of the workforce, especially the sales people, on the products becomes mandatory. Globalization and the fierce competition prevalent in the market are also forcing organizations to adopt new strategies to train their employees in order to increase their sales. Also, technological advancements such as mobile technologies have changed the training approach.
Sales department plays a major role in the revenue generation of any organization. Imparting good quality product training is the key to turning the sales staff into a skilled one. Efficient sales staff is more productive and in turn help in the achievement of business goals of an organization.
Sales training and product training are like the two sides of a same coin. Your sales professionals need to be trained on sales skills along with product knowledge to make them sell better. Let us see what is product and sales training.
Product Training: Product training is training the sales team on the nuts and bolts of the product. This gives the learner a complete description of what the product is, its features, benefits, advantages, disadvantages, cost, market, competitors, etc. I t also includes the problems that can arise with customers and how to solve them.