Gamification has caught the world’s attention and proven to be a top-notch learning strategy with viable results. Gamification uses game logics in a non-game setting to capture learners’ attention to teach problem solving/ decision-making skills to mention a few. Each day is witnessing an increase in gamified learning in various corporate sectors. One industry where gamification is most effective is corporate sales training. Let’s see why.
Creates a Stimulated, Fail-safe Environment
With gamification, you can create a realistic job environment in your online sales training. You can place the learner in a virtual, on-the-job setting with access to the same resources available in the real life, in a fail-safe environment. For instance, you can have a game where you simulate a sales meet with a hard to convince client. You can provide situations where the learner can either succeed or fail, either way, they will learn in a simulated environment without the fear of consequences. You can award badges/trophies to reps who get it right the first time or with minimal feedback.
Puts the Learners in the Driver’s Seat
Gamification allows learners to be in total control of their learning. It allows exploration and looking out for information instead of information being forced on them. For example, for your sales training, you can have a game where you let the learners loose and let them select a path of their choosing; you can show the various target industries a sales representative can to sell his product to and let him select his preferred target industry. Autonomy and control is what adults strive for.
Provides Constant Feedback
Gamification provides many opportunities of providing feedback to let learners know how they are doing. Irrespective of the progress – good or bad – they are always provided corrective or motivational feedback to keep moving forward. Let’s say your gamified course presents a customer interaction, you can use the customer’s reaction to provide the learner feedback. This helps them manage real sales encounters effectively.
Creates a Rewarding Experience
Most courses provide a completion certificate at the end of the course, but wouldn’t it be fun to give prizes or rewards to learners as a token of completion and good participation? . You can use gamification to create levels and at the end of each level, give away rewards that enhance the learning experience of your sales training. When there is achievement through learning, it acts as a motivational boost to the learners. Check out how this game uses leaderboards as a reward.
Leaderboards can be set up on your LMS, where the top achievers are listed. This will foster healthy competition and urge sales reps to do better by outdoing their peers.
Increases Your Bottom Line
It is proven that gamification increases ROI and your bottom line. Ford created a Gamified course called the Ford Escape Route for their sales representatives; as a result, they sold over $8 million in vehicles and were very visible on social networking sites such as Facebook and Twitter.
Learners need to be constantly engaged and the corporate sales world needs training experiences that are realistic and game-based. Given this premise, gamification is here for the long run. It amplifies your sales targets and makes you profitable. If you think gamification is here to stay, share your views below. We’d love to hear from you.