The corporate world is chanting the gamification mantra. A study by Ambient Insight reported that game-based global revenue in 2012 was $1,548 million, and with a healthy five year CAGR of 8.3%, this revenue is expected to reach $2,309 million in 2017.
OK. But, what is gamification all about?
The Oxford dictionary defines gamification as the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
According to Prof. Karl M Kapp, gamification is the use of game-based mechanics, aesthetics, and game thinking to engage people, motivate action, promote learning, and solve problems.
All right. How does gamification help impart effective training to sales people?
Bob Marsh, the CEO of LevelEleven, a reputed sales gamification and CRM solutions company, in his article, on the Salesforce blog, stated that gamification goes a long way in improving selling efficiencies. Today, let us examine how good gamified training programs enable your salespersons perform better.
Motivation levels are enhanced
Gamified courses are very useful to enhance the motivation levels of sales teams. The whitepaper, Engage or Die – Gamify your Sales Process, states that the thrill of winning and the recognition of being the best motivate learners to be fully committed to the necessary learning and development routines required to perform at a consistently high level. The whitepaper adds that gamification can be used to train sales people of all ages.
Product knowledge can be delivered in an engaging manner
Gone are the days of bland PowerPoint slides. Today, thanks to gamification, companies can make the product training programs for their sales people lively. Many organizations are using gamified product training courses to help their salespersons comprehend and retain product information easily. For example, Cisco uses gamified online courses to train its sales staff on products.
Effective use of sales automation software can be ensured
Gamification is a great way to train your people on sales automation software. According to Chris Dwyer of SAP Education, gamification helps present challenges to learners, and this drives learners to adapt and improvise to overcome the challenges, leading to better learning. A number of CRM software vendors such as SAP and Salesforce use gamified programs to train the users of their products. Many organizations such as Comcast, Kelly Services, Stanley Black & Decker, and Concur have reaped rich dividends by using gamification to train their staff on CRM software.
Gamified courses are very effective in motivating sales teams. They enable sales people apply product knowledge effectively to their jobs and make good use of CRM software. Hope you liked this post. Do share your views.