The success of any pharmaceutical company directly depends on its sales. Selling products directly related to the wellbeing of people is very different from selling anything else. Medical products have many specifications such as chemical composition, side effects, and directions of usage. For medical representatives to effectively market your product and make the maximum sales, they should really know the subject in and out. That’s why pharmaceutical product training is important for your success. But it’s not so simple.
Giving product training through a traditional classroom method to a workforce that is constantly on its feet is simply impractical. The chances of getting all your sales employees under one roof for comprehensive classroom product training are very low. Even if you manage to do that, a single classroom training might not suffice when representatives go out in the field. Since the knowledge retention and recollection of any person is not 100%, sending representatives to handle clients with just one classroom session won’t give the desired results.
Even if you adapt a traditional e-learning module to convey knowledge, chances are that your stressed-out sales representatives won’t be able to give their best to the training. That’s why you should consider using a game-based training approach for your pharmaceutical training. Let’s see some of the primary advantages this innovative method of learning brings to the table.
Game-based content means creating fully playable games around your learning content. Games usually use compelling narrative, attractive graphics, captivating sound effects, and immersive gameplay that keep your learners invested in the course throughout.
This way, learners are better engaged in your pharmaceutical product training program. Employees who normally try to evade taking such courses would now willingly take them since it appeals to them. Learners also don’t get bored with this training method as compared to conventional, text-heavy training methods.
Greater Retention and Recollection
A conventional text-heavy approach just conveys knowledge when employees read through your learning material. This is a passive way of conveying information, as learners are not proactively involved in the knowledge transfer process. But when learners get to interact with the learning content, they become more involved in the process.
This is exactly what happens with game-based learning content. Exchange of information becomes a two-way street, as employees are required to give an active input at each stage of the game.
Everyone likes playing games. After a long day, the prospect of playing a game to grasp useful knowledge sounds much more appealing as compared to reading a ton of sales material. On top of that, your pharmaceutical employees are constantly on the move, with a lot of performance pressure. Giving them a game to grasp product knowledge makes it easier for them to change gears and proactively take an interest in the training.
Increased Learner Motivation
A game-based training format does a great job of connecting with your pharmaceutical employees. No employee will talk at the water cooler or the cafeteria about a training program that relies solely on plain text. But a good game has an excellent potential to become the talk of the town.
This interaction with colleagues and peers motivates your employees to take up the training with more enthusiasm and motivation. Game-based training, if used rightly, has the potential to trigger indirect forms of social learning, thus keeping learner engagement alive even after the game is completed.
This is one of the main advantages of using game-based learning. Your employees don’t necessarily need to sit in front of a computer to take this training. Through smartphones and tablets, pharmaceutical employees can freely access game-based learning modules almost anywhere they want. For employees constantly on the move, this feature proves to be a big boon.
Employees can also maximize the use of critical time, for e.g., right before a client meeting, by playing such games to refresh their knowledge.
Games are an exciting form of e-learning content that can make a lot of difference in your pharmaceutical training. Give your training the gaming edge today!