4 Must-Attend B2B Sales Conferences in the Second Half of 2016

Types of Sales Training Required by the Sales Force

4 Must-Attend B2B Sales Conferences in the Second Half of 2016

Good B2B sales conferences are a great way to enhance the knowledge and skills of sales teams. The meets provide invaluable insights into corporate selling and expose staffers to new strategies that help them meet their quotas better. A study by Salesforce revealed their past conferences have helped attendees improve their performance by 30% and enhance the efficacy of marketing campaigns by 59%. Today, we will look at 4 must-attend B2B sales conferences in the second half of 2016. The conferences are listed in the order in which they would be held.

1. Dreamforce (September 15-18, 2016)

Venue – San Francisco

Fee – USD 1, 499 (till June 30, 2016)

Conducted by – Salesforce Inc.

Target Audience – Sales practitioners

Items to be covered – Introduction to cloud-based sales platforms, sales pipeline management, steps to create a roadmap for sales cloud systems, forecasting with Salesforce forecasting.

Reasons to attend – Dreamforce is arguably the largest sales tech conference to be held in the latter half of this year. The event provides practical tips to harness the full potential of CRM software. 95% of past attendees have recommended their colleagues to attend this conference. The sales meet provides key insights into novel sales practices. Furthermore, attendees of Dreamforce can avail Salesforce training and certification at reduced cost. Keynote speakers include Marc Benioff, CEO of SalesForce, Satya Nadella, CEO of Microsoft, Jessica Alba, Founder of The Honest Company, and Susan Wojcicki, CEO of YouTube.

2. CEB Marketing and Sales Summit (October 18-20, 2016)

Venue – Las Vegas

Fee – USD 1,795

Conducted by – CEB Global

Target Audience – Senior sales and marketing executives

Items to be covered – Latest B2B sales trends, changes in corporate buying patterns

Reasons to attend – CEB Marketing and Sales Summit is one of the best sales conferences targeting senior level marketing and sales professionals. The event enables leaders of sales and marketing departments to gain comprehensive understanding of the latest happenings in the world of B2B sales. It provides good platform for the leaders in various industries such as healthcare & pharma, manufacturing, hi-tech, BFSI and communication to share and exchange the best practices of B2B sales. CEB estimates that over 900 people would attend the sales conference, one of the largest in the second half of 2016. Keynote speakers include Nick Toman, a world-renowned sales expert, Jessica Cash, Head of Sales & Marketing Solutions New Product Development at CEB Global, and Brent Adamson, co-author of the best-seller, The Challenger Sale.

3. Forrester Customer Executive Summit (November 1-3, 2016)

Venue – Laguna Niguel, California

Fee – Contact Forrester Events for details

Conducted by – Forrester Research

Target Audience – Customer experience leaders and executives

Items to be covered – Customer-centric marketing leadership, financial impact of a customer-oriented sales approach, best practices of mapping out key organizational priorities and outcomes.

Reasons to attend – The event is one of the most popular sales conferences to be held in the latter part of 2016, provides an excellent platform to learn about the issues and opportunities in formulating cost-effective customer-centric sales strategies. It provides useful insights into the use of technology for making your customer-oriented programs a big success. Keynote speakers include Mark King, President adidas North America, Linda Boff, CMO, GE and Timothy Mahoney, CMO, Global Chevrolet and Global GM Marketing Operations

Leader, General Motors Company.

4. INBOUND (November 8-11, 2016)

Venue – Boston

Registration Fee – Community pass – USD 349 (till July 15, 2016); All-access pass – USD 1,199 (till July 15, 2016) ; VIP package – USD 1, 699 (till July 15, 2016)

Conducted by – HubSpot Inc.

Target audience – Practitioners of inbound marketing and sales

Items covered – Inbound marketing methodology, use of social media, e-mail marketing strategies, lead nurturing best practices and account management

Reasons to attend – This sales event, by HubSpot, is one of the best sales conferences focusing on the inbound marketing methodology, organized in the latter half of 2016. The conference is the ideal avenue for learning the secrets of the inbound sales and marketing. It empowers participants to come up with the best content marketing strategies and unleash the power of social and other media to “pull” customers. Keynote speakers include Rand Fishkin, SEO guru, Kim Scott, author of Radical Candor, and filmmakers Laura Ricciardi and Moira Demos.

To conclude, good B2B sales conferences go a long way in providing invaluable insights into corporate selling. Which sales conferences would you like to attend in the second half 2016? We’d love to know.

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