Pharmaceutical drugs deal with the well-beings of consumers. These drugs are created using complex chemistry combined with sophisticated production processes. Every drug comes with a wide list of specifications such as the diseases or symptoms it can cure, side effects on different groups of patients, long term effects, associated risks, and much more. Needless to say, pharmaceutical personnel dealing with these drugs have to stay proficient with this extensive bank of knowledge.
Pharmaceutical companies also have a knack of releasing new drugs, or improved versions of existing drugs, fairly quickly into the market. This means that knowledge that was relevant yesterday, becomes outdated today. Or it may still remain relevant after altering many parameters. All these factors make pharmaceutical product training a highly essential and continuous learning activity.
But delivering effective training to pharmaceutical sales and marketing employees can emerge as a challenge. These employees spend most of their time on the field, connecting with doctors, hospitals, and pharmacy stores to generate business for their product. Training them with through traditional classroom method can fall short as getting the entire learning group under one roof, at the same time, without affecting business becomes a difficult task.
Adapt a digital learning strategy to overcome most of the challenges that training pharmaceutical employees can throw your way. By combining the best of digital technology with innovative instructional design strategies, e-learning courses exceptionally make up for the lack of an instructor. Let’s explore some more advantages e-learning brings to the table:
Offers Knowledge Anywhere, Anytime
For pharmaceutical employees who are not confined to their desks all day long, e-learning courses can prove to be a real boon. These courses are created using a responsive design approach, meaning: they work equally well on every possible device, be it mobiles, tablets, or laptops. Your employees can start with the course on their desk, and continue learning through their mobile devices when they venture out.
You can also create small just-in-time courses that cover just one single topic thoroughly. This works wonders for employees on the field as they can quickly access the course of their choice and refresh their knowledge base when required.
Makes Training Exciting
E-learning courses make use of a wide range of multimedia and interactive elements to engage learners. Pharmaceutical companies can give out product information in the forms of quick videos, attractive infographics, or even animations. Not only do such learning mediums convey more information in a shorter duration, they also captivate employees’ attention resulting in better learning.
E-learning courses can also utilize game-based content or gamification. It basically means creating a game around your subject matter, which learners can play to effortlessly gain information.
Gives Latest Product Knowledge. Always
As I mentioned above, pharmaceutical products are highly volatile, with new ones being introduced very quickly. Traditional learning methods would have a hard time keeping with this, but not e-learning. E-learning programs are usually administered through a centralized Learning Management System or LMS. The LMS allows learning managers to deploy new courses, release updates and make modifications to existing ones with the click of a button.
With e-learning you can be assured that whatever you are studying is the latest version. If an update is significant, it can be made into a standalone microlearning module, that doesn’t disturb the flow of your larger course.
Traditional training involves on-site instructors who travel from location to location, printed training material, and booking of a training space. All of these things cost a lot of recurring money and effort. With e-learning, organizations simply have to develop the course once and upload it onto their LMS. On top of this, employees need not spend long hours reading the fine print. Through innovative digital learning methods, more information can be imparted to employees in lesser time. This further increases the return on investment from your training budget.
E-learning is an ideal medium to impart pharmaceutical product training. It supports learning at the need of the hour for your employees with practical knowledge transfer. It also helps have consistency across the entire area of your business. So if you haven’t made the shift to digital, now is a good time to start.