Product Sales Training in the Sales Enablement World

Product Sales Training in the Sales Enablement World

‘Sales Enablement’ – has this hot topic caught your attention too? Wondering if it is an extended form of sales training? What is the place of product sales training in sales enablement? Let’s dive in and see.

The renowned research firm Forrester says, Sales Enablement (SE) is a strategic and ongoing process that equips all client-facing employees. This process equips workforce with the ability to have systematic and valuable conversations with the right set of clients, at each stage of the sales life cycle.

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Reinforcement Training: Make your Sales Training Count

Reinforcement Training: Make your Sales Training Count

According to the 2015 Training Industry Report, 42% of organizations who took part in a survey reported an increase in their training budgets. This good news tells us that training is now recognized as an important organizational function. But there is an important component of training that is still given very little or no importance at all. This component is the reinforcement of training – otherwise known as training reinforcement or reinforcement training.

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5 Tips to Effectively Reinforce Your New Product Knowledge Training

5 Tips to Effectively Reinforce Your New Product Knowledge Training

Even though you have an outstanding sales force and extraordinary marketing team, without effectively training your sales team, your new product launch may not be successful. So, for a successful launch, especially for B2B organizations, product training should be initiated long before the launch stage of the product. Organizations should involve the sales team from the beginning of the product development life cycle; give them hands-on experience, and conduct classroom training sessions with self-paced online learning modules during the launch phase of the product.

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4 Ways to Assess the Product Knowledge of Your Sales Team

4 Ways to Assess the Product Knowledge of Your Sales Team

According to ASTD State of Sales Training report, product training is the most frequently delivered training to sales people. A Training Industry survey also reveals that most of the sales training received by sales people is about the product. It is conventional wisdom that as the frequency of releasing new products or upgrading existing products increases, so should the pace of training in any organization to keep the sales force updated.

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3 Ways that MOODLE LMS Helps Impart Effective Product Sales Training [Infographic]

3 Ways that MOODLE LMS Helps Impart Effective Product Sales Training [Infographic]

In today’s business world, business activities have become more complex and the role of channel partners is becoming increasingly important in increasing sales. So, organizations need to ensure their channel partners have the same knowledge of their products as their representatives. To achieve this, organizations have to impart effective training to the staff of their channel partners.

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