This is the third post in the series of “How to develop a webinar”. In the last two posts, we have seen how to analyze and design a webinar and how to develop and present a webinar; in this post, we will see Step 3 – Hosting and Deployment of Live and On-Demand Webinar
A live webinar is broadcast to a selected group using web-conferencing tools like WebEx or Adobe Connect. The web-conferencing tools allow presentations to be shared in real time with people in remote locations.
The visual component of the webinar is visible on the computer screen of the audience and the audio can be heard either through the speaker at the audience location or through their telephone.
The host can share the presentation and read out the narration notes or a pre-recorded audio can be used. The audience can ask questions through the messaging option integrated in the web-conferencing tool; the answers are given by the host.
Organizations can host information about upcoming live webinars on their website and allow interested candidates to register for any of these webinars by filling an online form. An email with the session date, timing and joining details can be integrated with the online form and that form will be sent to the successfully registered candidates.
An on-demand webinar is a functional web-ready format of a presentation that is available to the customers 24 × 7. The web-ready on-demand webinar is hosted on different platforms like Adobe Connect or an LMS and linked to an organization’s website.
Information on available on-demand webinars is hosted on an organization’s website and interested candidates can request for the webinar by filling an online form. On submitting the form, the webinar is opened for immediate view. An email with the link to the on-demand webinar can be integrated with the online form and this will be sent to the successfully registered candidates for future use.
The hosting platform also provides reports that include information on interaction, registration, and attendance tracking at the individual level, top-performing webinars, and measure webinar engagement.
LMS can be used as a platform for hosting on-demand webinars/eLearning. So, a logically designed webinar development process includes 3 steps, Analysis and Design, Development and Presentation and the third step, which we discussed in this blog, that is, Hosting and Deployment.