In my last blog, I shared that webinar development process starts with Analysis and Design, Development and Presentation, and finally Hosting. We discussed Step 1 – Analysis and Design
Let us now look at Step 2 – Development and Presentation
The onscreen text and script designed by the SME can be delivered in two forms; Live webinar and On-Demand webinar.
The PowerPoint presentation developed by the SME is the base for the live webinar.
The presentation is branded as per the organization’s style guide and animated as per the SMEs requirements. If the SME wishes to use a pre-recorded webinar, the narration script can be recorded by a professional narrator and integrated in the PowerPoint to make it ready for a live broadcast.
The live webinar is published using an authoring tool like Adobe Presenter, iSpring Pro 7, Adobe Storyline into web-ready formats often called On-Demand webinar. The web-ready format is uploaded to a deployment platform like Adobe Connect or an LMS and linked to the organization’s website from where customers can access by filling an online form.
The English On-Demand webinar can be translated into multiple languages. Not all webinars need to be translated; the product or service that is bound to generate the most business has to be identified first. The webinar that addresses this product or service is the one that needs to be translated into other languages. This approach will save a lot of time and cost.
How to translate a webinar – 4 simple steps
- Get the webinar text and narration script translated into the required languages.
- The translated webinar text and narration script should be sent to the regional SMEs for proofreading.
- After getting the approval on the translated text and narration script, the narration script is recorded by professionals in the required languages.
- The narrated voice is integrated in the presentation published using a different authoring tool, uploaded to the deployment platform and linked to the organization’s website like On-Demand Webinar.
In my next blog, I will share with you the third step “Hosting”.