Training staff, especially those engaged in the retail sector, is a challenging task for retail managers because of the underlying aspects of retail business. However, as new technologies and products emerge, employees in the retail sector will feel the need to continually receive updated information and knowledge, which can’t be ignored.
So whether it is classroom sessions or the online courses, organizations should have an LMS in place, to support, monitor and track the ongoing training and development activities. So how do you choose an LMS that fits the retail sector? Here are some tips to be noted.
High Employee Turnover
Retail is one sector that experiences high employee turnover, with a constant need of bringing new people onto the floor. This highlights the need to train people, especially the new hires, so that they can become productive in a short period of time.
In order to address this urgency of training new hires, managers choose different methods of training such as adapting blended learning, assigning eLearning, conducting classroom training sessions or sometimes even using webinars.
So the LMS should allow managers to create and schedule all these events, assign them to the users and finally monitor and track all these training activities.
Employees Work at Multiple Stores
Retail employees are usually dispersed at various stores connected to different marketplaces. They play different roles and each group has specific training needs. So creation and maintenance of these sub groups and tracking at such user level is another big challenge that retailers expect their LMS to address.
Therefore, the LMS should allow managers to classify these roles or profiles and create small groups of users. Managers should be able to send notifications and reminders or assign courses based on the user’s profiles meeting the diverse training needs of the workforce.
Fast Pace of Retail Business
With increased mechanization and rapid changes in products, merchandising information, seasonal offerings and procedures, training store staff has really become a major challenge.
Managers do not get adequate time for training their staff, but to remain ahead of competition, retail staff should always stay on top by being equipped with information about their latest products or merchandising standards.
So it would be ideal, if they have a collaborative platform through which employees of all locations within the retail chain can join and communicate with each other. The staff can instantly update or communicate to the entire network of the latest information. So the LMS that they choose should support a collaborative platform.
Also the LMS should have a resource library, using which the manager can utilize widely varying versions of content (like PDFs, video clips, documents, or other such resources) to quickly update the employees on the latest product information.
Fitting Training into Their Jobs
Out of their busy work life, retailers get very little time for training when compared to employers of other industries. So learning on the go and short learning nuggets can really save time and cost – this implies fitting learning into their jobs. Next to eLearning, mLearning is another way to deliver content as well as the opportunity to embed learning into retail staff’s everyday workflow.
So the LMS should be capable of hosting eLearning and mLearning courses to support learning on the go.
Over and above all these challenges, completion of learning tasks may require learners to take assessments, demonstrate their knowledge and get a certification. The managers should be able to track every employee’s performance and match it with his or her performance.
I hope these insights have given you some idea on how to go about choosing your LMS for training your retail staff. Please share if you have anything to add to the list.