According to Statista, holiday retail sales in the United States are expected to be around $665.87 billion in 2016. US retailers hired roughly an additional 750,000 seasonal hires for the holiday season in 2015. So we can imagine the seasonal hires needed this time around.
Most positions filled this season will be for sales, delivery, and warehouse operations. Sometimes, seasonal employees get placed in a work environment which is entirely new to them. They expect some sort of training to help them perform better, but retailers miss this vital component in the midst of tackling rising customer’ influx to stores building inventory, showcasing a wide range of products, and more.
In this business busyness, retailers think it’s unfair to send seasonal hires to classroom training. Instead, what if training could reach them on the work floor? What if you could make training accessible at their fingertips? Yes, with mobile learning you can effectively do that. Let’s check how.
This festive season, your seasonal hires won’t have enough time to go through comprehensive training. Providing 2-5 minute bite-sized modules on mobile phones will reduce the time taken off from work, to train. Seasonal sales staff can go through these bite-sized modules while they are on the sales floor. Temporary staff in warehouses can get instructions on safe handling of goods, packaging, fork lift usage, precautions to take while lifting weights, and more, through mobile learning modules.
When seasonal employees don’t understand something at work, they don’t have the time to wait for a formal training program. In such cases, they can check the specific m-learning module to clarify their doubts. They can do this by just accessing mobile learning modules on their smartphones instantaneously. Developing m-learning in the form of Frequently Asked Questions (FAQs) will work well.
For example, a wide range of products will be on display at malls, and seasonal sales staff may not know all the details about each of them. But, product knowledge is the key to making a sale. You can place product features, benefits, and competitor products’ information at your seasonal sales force’s fingertips, using mobiles.
Short, Digestible Videos
Instead of describing the work to be done in words, showing brief ‘how to’ videos will make more sense to your new contract workers this busy season. Develop two-minute short, digestible videos so that training can be accessible on iPads, tablets, or smartphones.
Short, crisp, and precise videos gain employees’ attention and demonstrate the work to be done in an easy to understand manner. Showing videos is very helpful when your new employees have to deal with complex products and procedures.
Applying the Bring Your Own Device (BYOD) policy helps provide learning on employees’ own smartphones, tablets, etc. Developing mobile learning modules compatible with all portable devices is crucial to achieve this. Developing courses in responsive design and HTML5 plays a crucial part. You won’t have the additional burden of infrastructure costs for training this festive season as all your employees have their own mobile devices.
Sales trainers and experienced sales reps can share their knowledge with new retail sales staff through mobile apps this busy festive season. They facilitate quick feedback from new reps and foster a collaborative work environment. Seasonal staff feels less pressurized as it can get quick answers to doubts and questions, and this helps improve workplace productivity.
Consider these merits of mobile learning to improve your seasonal workforce’s performance and achieve your business results this festive season.