It is well known that constant innovation is essential for any organization to stay ahead in the market as the world has become intensely competitive than ever before. For organizations, innovation not only applies to its products and services, but also to how they train their staff on these products. In fact, one of the keys for the success of organizations in today’s world is a strong learning culture. So, organizations need to be quite innovative while training their sales employees. But, what can be an innovative way for online product sales training?
Storytelling – An Innovative Way for Online Product Sales Training
If you recollect, people’s attention can be glued completely to the screen during a 90 minute movie. They can actually narrate almost the complete story with each and every character’s name even after a week. And the gamers, there can be no debate that they have better cognitive function. How can one retain information for so long or digest information so effortlessly.
That is because a movie or a game has a story in it. Stories are an interesting way of narrating information and, of course, are fun too. Also, learning occurs quickly without much effort as people get attracted to stories easily. It is an effective way to engage your learners. To keep your sales staff motivated throughout the online product training course, storytelling can be used and the intended message can be conveyed effectively. Also, these stories, when used in online product sales training, give a better understanding of real life situations to the learner.
But the real challenge is to visually develop these stories using different tools. Once you have a script ready, you can choose a development approach – either shooting a live video or using illustrations and photographs. When you consider cost effectiveness and quick results, you choose to develop a story using illustrations and photographs. For such storytelling, Articulate Storyline comes in handy. Let us see how.
Articulate Storyline for Storytelling
Articulate Storyline is a tool that is best suited to create engaging but cost-effective stories for online product training programs. This tool has a great collection of characters, both cartoons and real people, with different expressions and poses. They are male and female, young and old, white and black characters which you can use depending on the requirements of your story.
Here is a screenshot that displays different illustrated characters available in Articulate Storyline.
The screenshot below displays different real life characters available in the tool.
In the screenshot below, you can see different expressions for illustrated characters available in Articulate Storyline.
You can see different poses for illustrated characters available in Articulate Storyline in the screenshot below.
Different expressions with poses for real life characters available in Articulate Storyline are shown in the screenshot below.
Adding to this, you can also change the perspective of the illustrated characters either to the left or right with just a click.
All these advantages with characters make it easy to create great stories in Articulate Storyline. The usage of built in callouts of Articulate Storyline in the story gives a better visual output. Here is an example screenshot of a story.
Apart from this, one can also create interactivities where clicking on each character would narrate a different story. A similar interactivity is shown in the screenshot below.
This is how Articulate Storyline helps create visually appealing, engaging, but cost-effective stories for online product sales training. Hope you find this post helpful. Please share your thoughts through your comments.