In today’s organizations, the pursuit for a competitive workforce is seen as a key to success. So, are you ready with any new training strategy to meet the emerging workforce demands? Do you feel that mobile learning will make your employees more productive, as they can easily complete their training program at any place, at any time, other than on the job?
According to Forrester’s latest report, 55% of organizations stated that supporting a larger number of smartphones was a high or critical priority over the next 12 months.
In my opinion, there are five drivers of mobile learning in the workplace. The list is enumerated as follows:
- Workforce Demographics – Entry of “Screenagers”:
Gen Y learners or the millennials are referred to as “screenagers” who are more used to screen learning (mobile learning), rather than books. A latest report by Forrester, on mobile adoption in the enterprise, found that 66% of employees now use two or more devices every day, including desktops, laptops, smartphones and tablets. A smaller, but notable 12% percent said they now use tablets at work.
Source: Forrester Report
With the burgeoning population of the “digital natives (Gen Y)“, mobile learning is pushed forward as a powerful device to empower the learner. The learner can undertake education in an environment they are at present, be it commuting, in workplace, or at home.
- Increasing number of Mobile Workforce
IDC (International Data Corporation) projects the mobile workforce to reach 1.3 billion by 2015, up from 1 billion in 2010, which is a staggering 37.2% of the workforce worldwide. 75% of North America’s workforce will be mobile by 2010.
With rapid penetration of mobiles or smartphones among the common reach, organizations are supporting BYOD (Bring Your Own Device) movement. This ensures that employees can use their personal devices at workplaces and can have access to organization’s resources. Therefore, employees can learn in snippet, or just-in-time as per their requirement.
- Change in behavior of the New Workforce
It is to be noted that, by 2030, the millennials will constitute the major chunk of the world’s workforce. The new workforce is more tech-savvy and digitally connected. They are more comfortable with mobile technology, and using it for their daily activities. So, they will prefer mobile learning instead of others in their workplace, due to its familiarity.
Source: Forrester Report
- Doing More with Less
In a recent interview to the Sunday Telegraph,William Hague, UK’s Foreign Secretary, stated that to stop complaining about the economy and work harder, as that’s the only growth strategy. In his words – And do more with less – that’s the 21st Century….”
In an era when the economy is uncertain, organizations around the world are dealing with increased and tough competition. Thus, to increase efficiencies in businesses and to maintain the same zeal among the workforce through knowledge transfer, mobile learning is the best available option. By leveraging technology, you can facilitate the learning requirement of employees and can be done at minimal cost.
- Increasing Demand for “Green” e-Learning
Mobile Learning will help to reduce your organization’s carbon footprint. It can be done without compromising the quality of your training. With mobile learning, you can minimize the use of paper – means less production, which equals to less waste and minimum impact on the environment. Moreover, it reduces the traveling costs and time (of employees), which eventually results in less carbon emissions.
According to the World Wide Web Foundation, with over five billion subscribers, 90% of the world population has access to a mobile telephone device. And Morgan Stanley Research estimates that worldwide, mobile internet users will surpass desktop internet users by 2014.
To summarize, with massive proliferation of mobile devices, increasing bandwidths and widespread acceptance of the mobile technology among the emerging workforce – implementing it in workplaces is a great opportunity to improve learning and performance of employees.