As pharmaceutical sales teams are always on the move, it is difficult to train them. Besides that, they think sales training is very complex, difficult to remember, and they are right.Research shows that 80-90% of learning is lost after one month of training (Source: trainingindustry.com).So, organizations should provide just-in-time learning experiences to their sales teams to improve information retention and increase productivity. How do you address this need?
The answer is microlearning. Microlearning offers learning content in the form of short nuggets .The content is chunked in to small modules that are not more than 10 minutes long. These learning nuggets can be delivered through tablets, mobiles, etc., which are handy for sales people and can be accessed at their convenience.
Check out the infographic below to learn more on how microlearning can be effective for sale representatives’ training.