All retail organizations, irrespective of their size, have certain things in common. Every retailer looks for a competitive edge. They want the maximum ROI and wish to grow at a faster pace than their nearest competitor. There are certain challenges which the retailer needs to overcome to generate revenues quickly.
- Constantly changing product lines
- Low budgets for training
- High employee turnover
So, what should a retail organization do? Will it stop training its sales representatives?
In fact, studies by leading universities and the American Society for Training and Development (ASTD) have found that there is a direct relationship between making an investment in training and increasing sales and profits. These studies show that trained sales reps are able to improve top-line sales by 10-20% and net profits by 6-24%!
So, what’s the way out for a retail organization? How can an average retail company (who is under tight budgets and deadlines) make way for managing a training program that is both affordable and effective?
M-learning is the answer:
I think this is one area where mLearning comes in. The greatest boon of this generation is the rapid proliferation of mobile devices (be it the stores personnel’s smartphone to head sales associate’s iPad). This rapid advancement in technology enables to meet the growing needs of this dynamic workforce.
Let’s see the major benefits of mLearning:
- Convenience: Learners find mobile learning an easy task, as it negates the chance of carrying a big computer all the way. Only a small smartphone is sufficient to start learning.
- Accessibility: This is the biggest advantage that a “retail learner” experiences. He can access the course anywhere, anytime – 24/7. The only thing they need to have an internet connection in their mobile or storage facility to store the course.
- Affordability: Yes, this is also true for mLearning. Instead of wasting your valuable time and traveling all the way to attend a seminar which is a costly affair, mLearning is more preferable option here.
Remediation: Unlike classroom training, mLearning is not a one-time event. Suppose, if a learner wants to re-take a particular course on retailing, he can do it whenever he wants. The same thing is not possible for ILT.
So, these are the major bonus points of mLearning. But yes, there are some points to ponder:
- Make sure that the mobile is compatible with the learning platform (say a video). Apple devices run on iOS whereas the others find compatibility with Android.
Thus, even a small video shown as a part of mobile learning (that shows a retail management concept) can greatly impact the learning than waiting for the next classroom seminar. So, if you are not using mLearning for boosting your retail sales, the time has come to think on this matter.
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