In todays Like, Share, and Subscribe era, everything online needs to be short and sweet! How can you emulate these characteristics in your online training for your sales representatives? The answer is short and simple; microlearning which offers short bits of knowledge to your sales representatives in their time of need. What makes microlearning so effective for sales training is that it aims to address one learning point at a time, leading to long term retention. Here are a few handy ways you can create microlearning courses your sales representatives will never forget.
Create Videos to Captivate
When it comes to microlearning, videos are the best way to impart knowledge; sales representatives can quickly watch a video on the special features of a product or a demonstration of how to use the product. The best part about using a video is it doesn’t restrict your subject matter. For your sales training you can use videos to enhance soft skills as well as technical skills and provide additional tips on closing a sale, how to negotiate, and so on. By using animations and rich visuals, your videos grab attention and have a greater recall rate among learners. It is pretty easy to create microlearning videos; you can just take out your phone and record a video. If you want visually richvideos, you can always go for tools such as Adobe Flash, Premier, Go animate, Videoscribe and others. Once you have a stack of videos, you can have a YouTube channel and create a curriculum and place the videos there, letting your sales staff access them anytime. According to a study by the Brevet Group, videos reduce information overload as 80% of what we remember comes from seeing and doing, 20% from reading, and 10% from hearing.
Your sales representatives are constantly bombarded with sales figures and statistics related to their products as well as their competitors’ products. Infographics can prove to be an asset for such information. As sales representatives are always on the move, they scan for information while learning; this is where infographics come to your rescue. Using infographics you can depict product features and statistics pictorially. You can also use them to differentiate between your product and the competitors’ products. Infographics can be used to provide step-by-step points to do a task; they simplify complex details and are compelling and attractive to see. Take a look at an example infographic developed for an online product sales training.
Provide Additional Resources
The best advantage of microlearning is that it rescues learners from cognitive overload. When a microlearning module has too much information, you need to segregate the ‘need to know’ and ‘nice to know’ content. Include the ‘need to know’ content in the module. ‘Nice to know’ information can be provided as an additional resource, for example, if your sales training course is about the features of a product and you have additional information on the add-on accessories your sales representative can sell, you can provide links to articles or videos your sales representative can view at his own discretion. You can also be inventive by using infographics in your resources to further reduce the mental load.
Choose a Responsive Authoring Tool
You may not know when and how your sales representatives choose to take your microlearning course; it can be on their mobile phones, tablets or laptops. Responsive authoring tools such as Adobe Captivate and Lectora Inspire provide the flexibility to create your course in a single layout that’s compatible with all devices. Responsive design is apt for microlearning as it delivers mobile-based content and your learners can access their sales training courses just-in-time or when they are on-the-go, from any device.
Microlearning is best suited for the on-the-go sales representative; it gives them the freedom to learn anywhere, anyplace, and anytime! Do you want to learn more about microlearning? Read the EBook Microlearning – The Mega Advantage to Your On-the-Move Sales Team to discover how microlearning helps sales representatives be efficient in their jobs and have up-to-date product knowledge and be in-sync with product launches.