The radical developments in the field of IT have paved the way for the emergence of Web 2.0. Organizations around the world quickly realized the learning potential of this new web paradigm. Enterprise 2.0 is the term used to describe the synergy of Web 2.0 and modern business enterprises. This new development has opened the floodgates of learning in the corporate world. It helps companies to:
The growing multinational character of companies has resulted in the need to engage teams spread across different time-zones. The use of Web 2.0 features such as podcasts, blogs and discussion forums helps these workgroups to share their views and understand each other better. This goes a long way in creating a sense of common purpose.
Social networks are ideal to the worldwide dissemination of information. These facilitate the seamless flow of novel ideas and best practices. This helps an organization to learn and adapt new ways to enhance performance.
Provide access to common knowledge
Web 2.0 is an ideal platform for an industry to share its experiences. Features such as wikis and contextual discussion forums help transmit thoughts and knowledge of the industry personnel in a smooth and cost-effective manner.
Get the right information at the right time
Obtaining proper information at the appropriate time is important – sometimes it could be the difference between success and failure of the organization. Efficient use of search engines helps organizations to find that much needed information – a byte of data in a haystack of knowledge.
Widen the customer base
The consumer of the Information Age makes extensive of search engines to find the right product that satisfies his need. This has made inbound marketing very relevant where the company uses different elements of Web 2.0 to advertise its products and explain their merits. The extensive use of blogs, social networks and other features helps organizations to reach their customers more efficiently. Enhanced customer knowledge about the product results in its better usage leading to high levels of satisfaction ultimately developing BRAND LOYALTY.
Make learning suitable to Gen-Y
The number of young personnel in organizations is steadily rising. This millennial workforce makes extensive use of social networks to interact and build relationships. Organizations could make use of these social networks to deliver effective extended enterprise training because they could be used to better engage these employees.
Efficient management of enterprise 2.0 helps companies to reap rich from a vast pool of information. LMS helps companies to conduct learning activities in a smooth and hassle-free manner. These management systems are very useful to administer the courses, track the progress and assess the knowledge of the learner. Most companies use open-source learning management systems such as Moodle, which are highly efficient and very cost effective.
Enterprise 2.0 helps improve productivity by effectively and efficiently channeling information. Did you benefit from this new development in any other way? Do share your experiences in the comments box below.