Europe is the world’s second largest market for eLearning products and services. According to a report published by Docebo, eLearning revenues from this region are likely to touch $ 8.1 billion by 2016. Coming to Eastern Europe, Russia recorded the highest growth and is now considered to be a mature market. The main drivers of this growth are government investments (public sector funds) and the presence of numerous start-ups that deal with technologies for teaching purposes.
“The eastern European Market and, above all, the Czech and Slovak E-Learning markets are in a steady situation.” – Jan Miškovský, Business Development Manager, Gopas
The most interesting shift is the increase in number of small and mid-sized businesses that have started adopting sophisticated eLearning technologies. With more affordable pricing offered by eLearning providers, theyare finding it easy to provide technology-enabled learning to their employees.
Here, I would like to elaborate on this and other reasons for these companies to adopt eLearning.
1. Low costs with quick development time
Everyone wants value for money. E-learning solutions are no exception. But, getting value for money can be confused with merely trying to save money, which is far from being the same thing. However, in recent years, with the rise in the use of rapid authoring tools to produce learning content, eLearning courses can be developed quickly, at low cost, without compromising on the quality. There has been a tremendous improvement in the opportunities available to innovative instructional designers. Thus, it now is possible for small and mid-sized enterprises to provide good technology-enabled training to their employees.
2. No need for technical experts – Rapid eLearning with authoring tools
Earlier, in order to develop an eLearning course, Adobe Flash was used. Expert programmers are needed to develop the course using Flash, and companies had to hire technical experts with coding skills. But, this is not the case anymore. E-learning developers do not require complex programming knowledge and can develop fairly good online courses using rapid authoring tools.
3. Option to outsource while focusing on their core business activities
With the advent of various rapid authoring tools, companies have varied options to develop eLearning courses. They could use in-house instructional designers to create story-boards and hire external vendors to do the production work. This way, they have complete control over the content and instructional strategy and do not have to worry about the routine production chores. On the other hand, they could also outsource the entire project to an external vendor and assign a subject-matter expert or project manager to liaise with the vendor to meet their requirements. It is much cheaper than hiring experts internally. Many small and mid-sized enterprises do not have the resources or the manpower to develop an eLearning in-house. However, when they have cost-effective outsourcing options, they can outsource this task to external vendors and focus on their core business activities.
It is for this reason that small and mid-sized enterprises find eLearning to be a viable option more than ever before. What do you think?