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Developing an mLearning Strategy for Your Organization

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As an organization, before you invest in mobile learning, you will need to analyze your organization’s learning needs and identify how it can be incorporated to meet those needs. There are four factors that you need to consider for planning your mLearning strategy:

Nature of learning required or learning objective:

The first assessment that you need to make is the purpose for which you wish to use mLearning in your organization. You could use it to deliver Company news or industry updates to relevant teams in your organization. You could deliver courses which act as reference guides on the job for employees such as simple do’s and don’ts while operating a machine or a checklist for following a particular process. It could even be a motivational podcast by the CEO. You need to identify the target audience and the purpose of mLearning initiative. However, mLearning has its limitations and you need to tailor the content accordingly.

Mobile devices your learners will use:

The second important factor you need to consider is the type of devices that your learners will use for accessing the mLearning content. Mobile devices such as Blackberry, Tablet PCs, iPads, iPods or iPhones have different technologies and run on different operating systems. Your mLearning content development and delivery output need to be compatible with the devices used to access mobile learning.

Instructional strategy:

Once you have an idea of the mobile devices used by your learners to access the mLearning content, you need to develop an instructional strategy. Your instructional strategy will predominantly depend on the learning objective, the content that you have and how best to accommodate these within the limited screen space on the device. mLearning courses are of very short duration and cannot be text-heavy.

You will also have to consider the level of interactivities necessary, audio and video requirements, need for animation or other graphical components that need to be incorporated to make an effective mLearning program.

Authoring tools that you will use:

As an mLearning developer, you need to consider the right authoring tool for developing your mLearning course. Not all authoring tools are capable of developing courses compatible with mobile devices. For example, Articulate Storyline and Lectora can develop courses compatible for mobile learning. In addition, there are many open source and commercial mLearning authoring tools that are being developed by various developers in the market. You need to consider the authoring tools that you are currently using and the ones that you need to invest in, as a part of your mLearning strategy.

As a training manager, you may be under pressure to develop mLearning to support learners who are on the move. As a part of your mLearning strategy, consider available technologies and develop modules that can be deployed to learners most effectively.

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