Content Analysis : Recognize the Classification of Different Training Content Types

Content Analysis : Recognize the Classification of Different Training Content Types

Content is a basic component of eLearning and includes pedagogy (managing the content in instructive manner) and a learning object (smaller units of learning). Content Analysis is the first thing you need to do while developing any eLearning course. Content Analysis is critical for an eLearning course because based on the type of content an appropriate learning strategy can be adopted.

Classification of Content Types


Content Analysis enables us to classify content into different categories. They are: Fact, Concept, Process, Procedure and Principle.


  1. Facts: Facts are basic information. Facts are inefficient for human memory. It is a unique bit of information that identifies an object, person, place, or date, for example, symbols for Excel sheet.
  2. Concepts: It is a category of items that share common features and differs only on irrelevant features, for example, Excel sheet formulas.
  3. Processes: A process describes how things work or operates. For example, how an Excel sheet works.
  4. Procedures: A series of steps which clearly shows how to do or make something, for example, entering a formula into an Excel sheet.
  5. Principles: It is a task performed by adapting certain rules or guidelines, for example, doing a financial project in an Excel sheet.

There are many ways to teach and evaluate these 5 types of content. All these 5 types can be taught at two different levels.

  1. Remember Level: Learner will recall the information.
  2. Apply Level: Learner will use the information to perform a task.
Performance LevelFactsConceptsProcessProceduresPrinciples
RememberRecall the fact.Recall the definition of the concept.Recall the steps of the process.Recall the steps of the procedure.Recall the rules or guidelines.
ApplyDifferentiate the target concept from other concepts.Solve a problem based on the knowledge of how the process works.Do the procedure.Follow the rules or guidelines in a specific situation.

Each of these content types has its own unique features that make it useful than others. These different types of content can be categorized into Declarative (knowing what), Procedural (knowing how), and Situated (knowing when and why).

CategoriesType of Content
Declarative (knowing what)Concepts and Facts
Procedural (knowing how)Procedure and Processes
Situated (knowing when and why)Principles

In order to develop a good eLearning course content analysis is very important. Please do share your views.

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