With the increasing complexity of products, constant product innovations and new age customers on board, it has become imperative for organizations to think about providing comprehensive and constant training to their sales teams.
But salespeople have aggressive targets and are always hard pressed for time.Thus, it may be hard for an organization to assemble the complete team at one place and conduct classroom sessions.
Though organized, it may not be sufficient to transfer knowledge and help them retain information.
So, how will we support today’s sales force to take on the challenges posed by the dynamic business environment? Well, the online training medium is a great way to train them.
Even though many organizations are aware of online training and want to go for it, they are in a dilemma regarding which authoring tool is better for developing a sales training program.In this regard, I would like to suggest Adobe Captivate.
Adobe Captivate is an amazing eLearning authoring tool, used to create highly effective and interactive courses. The great features of this tool help you develop excellent digital courses and provide a wonderful learning experience. Let us have a look at some features of Adobe Captivate and how these features help create an effective sales training program.
1. Import PowerPoint Presentations:
You can import your existing sales training material that includes text, images, audio, videos and animations into Adobe Captivate to convert it as an interactive eLearning course. It saves the time involved in preparing Storyboards.
2. Interactions Library:
As sales people are action oriented,they don’t preferoff the job training. It is an open secret that sales people are not interested in sitting for long hours of training.But, inbuilt interactions in Adobe Captivate will makes your sales training courses engaging and compel your learners to complete the courseby creating interest. This tool comes with large library of 25,000+ media elements, which make online course development easier and saves time. The library has wide variety of assets including Games, Cutout people, Interaction, Scenarios, Courses Starters, Themes, Layouts and Navigation players.
3. Import Quiz:
It is important to check the knowledge of learners after every training program. Likewise, sales training programs must also be evaluated. The evaluation of a training program is based on the knowledge of sales reps. So, it is important to include activities which will sharpen the learners’ mind. Adobe captivate allowsyou to import a wide variety of quizzes, without assigning any actions or variables manually.Some of the assessments you can make use of arescenarios, single select, multiple select, drag and drop, matching, and drop down.
4. Publish Courses on Smartphones and iPads:
As sales people are always on the road and move from one place to another in order to make a sale,they needtraining courses that can be accessed on their own mobile devices. With the help of Adobe Captivate,you can publish your course to multiple formats at the same time. It automatically recognizes the learners’ delivery platform and delivers content effectively. So, you can offer a sales training program to sales reps whoare using any device simultaneously.
5. Export and Import files for Translation:
Translations are made easy with Adobe Captivate. After you develop the course in one language, you can export the project content to the word document by selecting Project captions and closed captions for translation. After the course has been translated, you can import that same file and publish the course in the required language. With the help of this feature, organizations can train their globally dispersed sales staff effectively.
6. Right to Left Language Support:
In order to attract a diversified audience, companies are establishing new offices in different regions and recruiting sales staff from those locations. Most of the training courses are developed in languages that support left to right script and trainingpeople who use languages with right to left script is a difficult task. But, this again is made very easy using Adobe Captivate as it supports these languages.
Thus, by using Adobe Captivate, you can create a winning sales training program, which is effective and interactive.
Have anything to share. Please do share your views.