Why are Videos so Effective to Train Your Employees?

Why are Videos so Effective to Train Your Employees?

E-learning has grown in popularity, as a medium to train employees across multiple locations. According to the ASTD  “State of the Industry”report, companies are extensively using eLearning to train their workforces. ASTD predicts that the number of companies that use eLearning will continue to rise.

It shows how eLearning has grown significantly and the impact of this new medium of training on the corporate world.

One of the ways to make eLearning courses interesting is the use of videos. Video-based training is more effective than traditional eLearning methods (click and play). Videos help learners get engaged with the course and make them pay attention to the content. Here, I would like to list some points that states how videos help enhance understanding.

Video-based training stimulates learners’ working memory

Video based training keeps learners engrossed and engaged with the course. It captures their attention and makes them grasp and recall information quickly. Short streaming videos go a long way in creating engaging courses that do not result in cognitive load.

Video based training is accessible through Multiple devices

One of the key advantages of video based training is that videos can be accessed through mobiles and it’s easier to deliver comprehensive and flexible training through smartphones, Tablets and iPads, worldwide, at any time.

According to a research 90% of Americans use their personal smartphones for work-related purposes, and tablets’ use isn’t all that far behind. One in five iPad owners use their iPads for work (BYOD Insights 2013: A Cisco Partner Network Study).

Video-based training is engaging and interactive

An interactive video-based training provides easy and convenient learning for the trainees and enables better retention of and engagement with the content. It is more effective than the traditional training methods, since it facilitates the application of knowledge gained at the workplace. A scenario-based approach can be used in training to make the learner’s to participate in an interactive learning environment, and it enhances interest and makes them engaged with the training material.

A video containing scenarios can be used to build a story, which is short and relevant to the given context.

Here is an example screenshot from one of our video-based training courses.

Video screenshot

Video-based training improves the trainees on the job performance

Video-based trainingis effective and is ideal to explain “how-to-do” things in the real time environment. It increases the trainees’ on the job performance because it enables quick learning and motivates the learner to get connected with the job role. As a result, it also helps to achieve organizational goals.

According to a survey conducted by the Aberdeen group and the E-learning magazine, companies that used videos were more successful in reaching their goals than organizations that did not use them. The survey also revealed that videos played a key role in engaging learners and helped key positions to be filled up quickly.

Therefore, if you want your trainees to be well trained and successful in achieving organizational and individual goals, it is a good idea to include videos in their training program.

Do you have any favorite video that taught you something? Please do share it here. We’d love to watch it.

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