Strategic planning is important for any organization and it invariably is influenced by the firm’s business priorities. In a recent survey of over 700 organizations, Brandon Hall found that the top business priorities of companies are as follows:
- To gain market share
- Deliver new products and services and
- Expand to emerging markets.
Source: Brandon Hall Group
But when you look closely at these business priorities you notice that they are actually inter-related.
How do you gain market share? You need to penetrate into unexplored markets by providing new products or services. For this you need to constantly innovate on your products to cater to the newer markets and stay ahead of competition.
The basic ingredient that helps organizations achieve this objective is PRODUCTS and when they have products, they need to sell them and to do that they need Sales Personnel. Sales people need to be trained on the products so that they are able to effectively sell them.
That is where PRODUCT TRAINING becomes very important for organizations to achieve their business priorities and it is crucial for organizations to achieve their business priorities.