For an organization, its sales force is its biggest asset. However, training a team that sells new products day in and day out is a huge task! With new versions of products and their features to learn and sell every day, you need a platform that transcends all the difficulties of training your sales force and helps deliver quick and market-oriented results.
In this post, we will explore the three reasons of choosing eLearning to train your sales force.
Imagine you’re making a sales pitch and you’re stuck on a particular feature that you can’t seem to remember. What will you do then? Well, the answer is easy – creating eLearning courses on your products and their features; you will have the added advantage of delivering information in real time. Even the minutest of information can be easily updated and delivered with the help of rapid authoring tools such as Articulate Storyline, Adobe Captivate and Lectora, which take only minutes to add and update any kind of new information.
The biggest challenge any sales representative faces is addressing global audiences. There are certain features of a product that are only available to a select region or target market. This is where eLearning is helpful, because you have a virtual library at your disposal that is not only content but also region and target specific. During classroom sessions, you can miss out certain aspects of the product training; however, with eLearning all resources can be saved and are readily available for learners whenever they need them. This way, as a sales representative, you will never falter while addressing your target market area and audience.
As a sales representative, you’re always on the move, and classroom training can be a hindrance in this case. With eLearning, you have a plethora of delivery platforms such as desktops, laptops, tablets, and smart-phones. Learning on the go encourages those on constant move to choose when and where they would like to get trained, whether in the comfort of their homes or in a cafe while sipping coffee!
I hope this post has helped you understand the benefits of choosing eLearning for training your sales force. If you have more interesting reasons, feel free to share them.