What, Why and How of Instructional Design

WHAT WHY and HOW of Instructional Design

WHAT WHY and HOW of Instructional Design

How are eLearning courses made effective? The answer – through effective instructional and visual design. The most significant part of eLearning course development is the design phase.

In this post, we will look at the WHAT, WHY, and HOW of instructional design.

WHAT: Instructional design is the practice of designing instructional systems to promote learning efficiently.

  • Instructional design is a system that develops well-structured instructional materials.
  • Instructional design is the practice of creating instructional experiences.
  • Instructional design, as a process, defines the goal of instruction and creates an “intervention” to transfer knowledge.
  • Instructional design is a framework to develop lessons that enhance learning.

In a nutshell, the way you present information to learners is more important than the information itself.

WHY: Instructional design helps you:

  • Convey learning objectives – Clear communication of learning objectives enables you to focus more on learners than on content.
  • Apply basic learning strategies – Chunks the content into pieces and organizes it logically. Basic strategies allow us to make a clear distinction between
    ‘need-to-know’ and ‘nice-to-know’ content.
  • Choose the right media – Allows judicious use of narration, graphics and text.
  • Evaluate learning – Reinforces the achievement of learning objectives and aims at continuous improvement.

HOW: There is a process called the instructional design process, which is used by instructional designers to design their training material.

  1. List the instructional design goals and objectives – At this stage you should state:
    • Who the learners are
    • What their learning styles are
    • What knowledge you would like to impart
  2. Determine an evaluation method – Based on the answers you get from the previous phase of analysis, determine how to assess your learners.
  3. Design the course – Apply instructional design principles and use the right instructional, visual and technical design strategies.
  4. Develop the course – Actual development of storyboards and courses is done at this stage.
  5. Pilot-test the course – Test the developed course on a few learners before launching it.
  6. Revise the course – At this stage, you may need to make minor tweaks to the course based on the feedback you receive.
  7. Deliver the course – Lastly, the course is all set to be launched for all learners.

These are a few things about instructional design that help you create effective eLearning courses. I hope you find them useful.

View eBook on Instructional Design 101 – A Handy Guide for E-learning Designers