Creating a Visual Strategy for E-learning: What Should You Consider?

Creating a Visual Strategy for E-learning: What Should You Consider?

Creating a Visual Strategy for E-learning:  What Should You Consider?

According to the Edward Tufte (a pioneer in the field of data visualization) “Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space”. As we all know, developing an instructional strategy is essential for any eLearning course which adheres the quality and ensuring consistency in the courses.

To make the course visually rich and learner-centric, developing a visual strategy is necessary along with the instructional strategy, which further supports the given content and creates an effective learning experience.

A visual strategy plays a crucial role in eLearning development because it reduces development time by creating a standardized way. It includes information on how to use visual elements and various visual patterns to create “at-a-glance learning” since good visual designing supports easy learning and links the learner actively with the course.

Here I have listed some important elements that are included in a visual strategy;

  • Graphical User Interface
  • Text Formatting and Its Theme
  • Color Palette(Primary/Secondary)
  • Graphics (Real images/Vectors etc.)

Graphical User Interface (pre-built eLearning templates/custom designed/tools)

A Graphical User Interface simply referred to as GUI is considered to be the main element while developing a visual strategy for your eLearning course. It shows the complete picture of the course and helps to navigate through the course easily. A well-designed GUI captures the learner’s attention and avoids confusion while taking the course.

Here is an example GUI that we had designed for one of our clients on Sustainable Development.

Graphical User Interface

Text Formatting and Its Theme

Text formatting is all about the font size and theme. Sometimes, it can vary depending upon the client requirement. Different fonts can help to give a better look and distinct feel to the text.

Once font size and theme are set as default for a given course, they will remain constant throughout the course. The font size with the same theme can be varied only between the screen and course titles. The instructions may have some predefined color, to make content clear and visible on the screen.

By standardizing the font size and theme courses are given a consistent appearance.

Graphical User Interface

Color Palette (Primary/Secondary)

Color is a powerful tool that helps to convey the meaning of your eLearning course and carry a lot of weight in delivering the content at hand.

Selecting the right color palette makes your eLearning course more attractive and creates a good visual look. However, make sure that it doesn’t overwhelm your content since learners will not be able to focus on the content if it is excessively decorative with too many colors.

Choose a suitable and relevant Color Palette with primary and secondary colors, which highlight your data. Below is an example of a color palette used for one of our courses.

The colors will reflect throughout the course and be used in different interactivities to represent the content exactly.

Color Palette


One of the best ways to make your eLearning course more inviting and eye-catching is to include graphics that precisely explains the given content. Graphics may include visuals (real images, vector images, icons and info graphics), Charts, Graphs, Diagrams, etc., which carry much weight and effective when used correctly.

Graphics should be labeled appropriately to explain the data clearly without any confusion. The eLearning course with graphics combines text, illustrations and color. The graphics which include photographs or images can be used to enhance the course materials and engage the learner with the course content. In one of our courses, real images were used as background and they supported the given content effectively with the vector characters.


Hope all these tips make your eLearning course visually rich and helps to convey the data more effectively. Do you think there are other things that have been missed out? Do share your thoughts and ideas on the same..!!

View Presentation On Tips For Using Videos in E-learning