Recommended Visual Design Standards for E-learning

Recommended Visual Design Standards for E-learning

Recommended Visual Design Standards for E-Learning

A visual strategy plays a crucial role in eLearning development as it reduces the developing time by creating a standardized way. Visual design standardization involves a set of methods that should be done in the same way for all modules. It includes how to use visual elements and various visual patterns for a course. In this blog, I would like to recommend a few important visual design standards for an eLearning course development.

Visual elements include:

  • Graphical user interface (GUI)
  • Font
  • Color
  • Graphics

Graphical User Interface (GUI): The Graphical User Interface is designed to interact with learners using items such as icons, menus, controls and many more. This allows learners to get to know how to navigate throughout the elearning course. Here is the recommended GUI.

Graphical User Interface (GUI)

Here is an example of chapter-level learning objectives.

Chapter-level learning objectives

There are many variations to show text and images. The pattern differs depending on the content. A couple of examples are shown below.

Presentation Pattern

Fonts: Most often we are so undecided about choosing the right font for an eLearning course and end up spending a lot of time choosing a font. We can avoid this by following the given guidelines, while designing an eLearning course.

  • Normal text: Georgia 14 black
  • Instruction: Georgia 14 orange
  • Course title: Georgia 16 bold white
  • Screen title: Georgia 14 bold white
  • Bullets: orange (RGB: 245-130-32)


Color Palette: The colors we use will definitely impact the presentation aspects of our courses and the approach of the learners towards a particular course. Selecting the “right” colors can increase the learning process and retention. They affect the mood, give different meanings in the various cultures, and remind us of many things immediately.

Below are the primary and secondary colors used in one of our courses.

Color Palette

Visuals: Using graphics in eLearning enhances the look and feel of eLearning courses and they are critical to a course’s success. Graphics may include Visuals (Real images, Vector images, icons and info graphics), Charts, Graphs, Diagrams, etc. These graphics should be placed strategically throughout the course to actively engage the learners. Some recommendations are that graphics should be labeled appropriately to explain the data clearly, thereby making concepts clear. The eLearning course with graphics combines text, illustrations, and color. The graphics which includes photographs or images can be used to enhance the course materials and engage the learner with the course content.

Below are the different types of real images and icons used in one of our courses.



Therefore, Visual Design Standards play a vital role in developing an eLearning course and engaging the learners. The objective of VD standards is to do more in a standardized way that reduces e-learning development time.

View Presentation on Using Visuals in eLearning to Make Learning Effective