Interactions between sales representatives and healthcare practitioners are likely to result in huge non-compliance risks, if the sales representatives are not effectively trained on the compliance policy.
In my previous blog, I have shared with you of how we have formulated the instructional strategy to make customized compliance training courses, interesting to learners. Along with the instructional approach, proper use of visuals can greatly help in holding learners’ attention.
I will now discuss the visual elements that we used to make the compliance courses engaging, while at the same time keeping the course informative.
Real images to make learning relevant
Using real images/ photos is a powerful means of communicating the message to the learner. Real images help learners to get quickly connected and relate to the context. They also add a professional look to the course.
Our course included information on brand promotion, support to HCPs, usage of free samples, brand reminders and conducting health camps. We therefore used relevant real images of people to present all those business areas. The client also provided some real photos of health camps, brand reminders, and the like, which added a lot of value to the course.
Icons to introduce the various business areas
Icons are self-explanatory and convey the point in an eye-catching manner. Icons facilitate learning and speed up information processing. Icons help in creating mind models/maps to enable information retention for alonger time.
Colorful and visually appealing icons were created to illustrate different business areas. We created a branching slide with these icons. This standard home page was used throughout the course for the sake of consistency and emphasis.Learners were asked to click on each of those icons to learn about the standards pertaining to that particular business area.
Humanoids to present the dos and don’ts of the policy
Humanoids or zoo-zoos are cuteimages and liked by everyone. These little characterscan make the course look attractive. We therefore used them to explain the different “dos” and “don’ts” that learners had to be aware of.
We visualized the different activities and collected appropriate humanoids. We used these zoo-zoos to explain to the learners, what is acceptable and what is not acceptable as per the compliance policy standards.
Interactivitiesto make course lively
To create awareness among the learners about the importance of having such a policy in place and the formulation of policy, we used animations and click-to-explore strategies. We also designed different interactivities to assess the learners and included such assessments at the end of each topic.
Visualization plays a great role in creating engaging e-learning experiences, boosting the emotional connectivity. Proper visuals help learnerscomprehend the subject easily.
These were some instructionally strong visual elements that we have used to design a memorable compliance course. Do share if you wish to add anything to the list. We would love to hear your experiences.