Why Are Videos the Ideal Medium to Harness the Power of Micro-learning?

Why Are Videos the Ideal Medium to Harness the Power of Micro-learning?

Why Are Videos the Ideal Medium to Harness the Power of Micro-learning?

Micro-learning – an e-learning paradigm that has taken the corporate training world by storm. This approach, in which large content is broken down into self-standing learning modules of not more than 10 minutes each, has proven to be very effective. A study conducted by the Journal of Applied Psychology reveals that the adoption of micro-learning has helped companies improve transfer of knowledge to the workplace by 17%.

Learning nuggets are ideal for delivering training to the learner of the 21st century, whose ability to focus effectively is very limited. A survey by Microsoft showed that the attention span of most Gen-Y learners is 8 seconds, shorter than that of a goldfish (which can remain focused for 9 seconds). But, how can you make the best use of micro-learning? Well, you need to use videos. Let us see why.

People love videos

Videos are the preferred choices of “screenagers”. According to data published by the Business Insider, 81% of Gen-Y population in the US uses YouTube. And, millennials are not the only lovers of this immensely popular video-sharing service. Millward Brown Digital reported that 58% of Gen-X and 43% of baby boomers stream videos on YouTube. By using videos to deliver training, companies can align their learning initiatives with the preferences of their people.

Knowledge can be retained and applied better

You want your folks to remember what they have learnt and use the knowledge at their workplace, don’t you? Videos are the ideal medium to make sure that the learning sticks and can be applied effectively. In his insightful book, Brain Rules – 12 Principles for Surviving and Thriving at Work, Home and School, John Medina states that when people hear information, they’re likely to remember only 10% of that information three days later. However, supporting the information with a relevant image helps around 65% of people retain the information even after three days. Indeed, videos are the best tools to train your workforce.

Videos are cost-effective and can be produced quickly

One of the important reasons why companies go in for micro-learning is the need to produce high-quality online learning materials, rapidly, at low cost. And, videos perfectly satisfy this need. All you need to do to shoot a good training video is your mobile device. It is as simple as that. Furthermore, you can use videos in a wide variety of training programs such as safety training, product training, and so on. For instance, you can use a video to demonstrate how to use a fire extinguisher.

Videos are the best format to deliver micro-learning. These learning elements are the preferred choice for learners of all ages. Videos help your people retain the learning and transfer it to their jobs in a very effective manner. It takes a little time and money to produce good micro-learning videos. Hope you liked this post. Do share your views.

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  • Now a day’s every company opting micro-learning to create first class online elearning materials in minimum prices.