A visitor to your website is likely to stay there longer if there are videos and they are more likely to spend time viewing the videos. Another statistics that I read somewhere claims that an individual is likely to remember only 10% of textual content, 65% of visual content but 95% of audio-visual content.
Therefore, it is important that videos form an important part of your eLearning courses.
So, does that mean you insert videos developed with proper script and real actors? That would involve more expenses and it may not be necessary all the time. Videos in eLearning courses should,
- not be long but short, crisp and should be aligned to the learning objectives
- use visual aids to enable learners to remember key points.
- be easily downloadable and small sized to avoid loading issues.
- be accessible through multiple devices.
- have a transcript to cater to those unfamiliar with the accent used.
Thanks to a multitude of tools now available, you can transform your content into interesting videos with just a few images, animations and lots of creativity. Here are some tools that I found interesting and useful for eLearning developers.
PowToon is a cloud-based software that helps you create animated presentations and animated videos for different purposes. It can be used to explain a process through the drag-and-drop process. It has drawings of people and objects can be used on the canvass to create videos. It provides all the tools for a lay person to create animated videos and presentations in a simple manner.
Viewing static text can be tiring and Video Scribe provides just the textual relief in the form of whiteboard animations. It enables learners to stay focused and take note of what is being shared with chances of distraction being minimal. In eLearning, you can use it in flowcharts to explain a process or organizational structure. You can use cartoon characters to drive attention to the key subject matter such as safety, how to or how not to do a particular task.
In eLearning, Prezi can be used to provide the big picture and zoom in to individual elements of the big picture for deeper knowledge sharing. You can present visuals in a non-linear way, providing a refreshing new look. Some consider it to be a competitor to PowerPoint, others view it as a glamorized version of PowerPoint. Whatever may be the individual opinion about Prezi, it certainly has opened news ways of presenting content to individuals, trainers and business executives.
Wink is a software that can be used to create tutorials and presentations. It is ideal for screen-capturing purposes to demonstrate how to use software programs. You could add screenshots and provide explanations in boxes, buttons, titles, etc. This can be used when creating eLearning programs for software training.
Pixorial is quite popular among teachers with an intuitive interface. You can use your own images and video clippings to create a video according to a planned sequence. You can add transitions and upload sound files to be embedded into the video easily.
Adding videos to eLearning makes the courses more engaging and interesting. It also helps ease the monotony of static, textual and visual content. However, one should use videos based on the requirement of the content and the needs of the learners. The purpose is not to jazz up your course but to make learning more sticky and memorable to your learners. Have you used any of the above software programs for creating videos? Which of them do you find easy to use, purposeful and effective?