According to statistics by the US department of Labor, the recorded cases of fatal work-related injuries were 4,821 and nonfatal injuries and illnesses were 2.95 million in 2014. Most fatal injuries were due to road accidents, falls, slips,and trips. Figures for 2015 will be released in December 2016.
Many employees turn a deaf ear to workplace safety related messages as they come time and again. A trainer standing in front of a group won’t make much impact unless he/she is well equipped to prove the importance of workplace safety. A classroom setup won’t bring the desired results in employees because training delivery is not consistent from trainer to trainer. Most employees will realize the importance of safety training only when some serious mishap, injury, or fatality occurs.
If you want to convey the need and importance of safety effectively, developing safety training videos is your best bet. They deliver your training effectively with the intended seriousness and urgency.
In this context, let’s see the role of videos in online safety training and how they can enhance the impact of safety training.
1. Communicate the message effectively
Noone today has the time to go through the avalanche of learning material. Your employees prefer videos to images and images to text. Educational research studies show 83% people learn more effectively through visual representation of data.
Videos in safety training convey your message with the intended intensity. You won’t get that effect in a normal classroom and other discussions. View this video to experience that.
(Courtesy: EHS Safety News America)
2. Create awareness on a problem and the solution
You can develop short videos on workplace accidents and their causes to build awareness of safety practices and showcase the prevention and protection measures effectively.
For example, videos can effectively show the fall protection measures your employees need to take while working on a construction site. You can show how to EXIT the premises in case of a mishap or accident. You can also demonstrate how to handle heavy weights, sit, and use a computer in the right posture through videos.
Videos on the proper use and handling of Personal Protective Equipment (PPE) will help employees and visitors don the right PPE the right way before they enter hazardous or restricted areas.
3. Convey emotions
Videos elevate emotions and make learning stick. When you want to drive employees’ attention toward points of importance, you need to tap their emotions. Using videos in safety training does that.
Most TV advertising safety campaigns follow this strategy. It may be safety at the workplace, driving safely,quitting smoking, or any other issue. When you show the ‘consequences’, your employees get the message right on safety.
However, along with that, you need to add the necessary training content required for your target audience. Check the video shared below, which strikes the right balance between emotions and the message.
(Courtesy: Braithwaite Comm)
4. Can be accessed easily, downloaded on mobile devices
Safety training videos are easy to access. Your employees can download them and watch in their free time;even on their mobile devices. Blue collared workers can also understand the safety procedures easily through videos.
5. Interactive videos
Watching videos passively can also cause monotony. Interactive Videos (IV) support user interaction. This can be through clicks, touch, and in some cases gestures and voice too. Learners can interact by filling forms and get additional interactive learning tutorials. You can use Hotspots – on clicking, they open the given link, and learners can choose the learning path by clicking the available links in the video. You can do a lot with IVs.
You can develop interactive videos using Adobe Flash. Many HTML5 compatible interactive video-making tools have come up these days – Vidzor, Rapt Media, Eko, YouTube Annotations are a few. These tools help employees interact with videos. You can include assessments; hotspots to identify possible threats in the video can make employees actively participate in the learning process.
Videos in online safety training ensure deeper cognitive learning experiences. They strengthen your safety training and make your workplace safer. You can use interactive videos to engage your employees and enable them to actively participate in the learning process. After all, safety comes first.
Hope you like this post.